Press

ASSIMILATE’s New SCRATCH v7 Ushers in New Era of Creative DI for Features, Commercials, Spots and Episodic Television

Press Releases

26.06.2015 Kinefinity and ASSIMILATE Partner to Deliver KineRAW Codec and Real- time Post Production to Chinese Filmmaking Market
09.04.2015 ASSIMILATE Announces SCRATCH 8.3 to Extend Its Cloud-based Ecosystem for Dailies and Post-Production Workflows at a Gotta-Have-It Price – $650 USD per Year
12.01.2015 ASSIMILATE Congratulates Stuck On On for Post Production of Golden Globe Winner Boyhood
17.12.2014 ASSIMILATE Expands Metadata Support In SCRATCH and SCRATCH Lab
17.12.2014 ASSIMILATE Introduces SCRATCH Web, the Ultimate Cloud-Based Client Review Tool for SCRATCH and SCRATCH Lab Artists
02.12.2014 SpectraCal Launches New CalMAN 5 3D LUT Color Calibration Software for SCRATCH
25.11.2014 ASSIMILATE Announces SCRATCH Play v8.2 Featuring Native Support For Oculus Rift And VR Media
14.08.2014 Sony to Offer One Year of SCRATCH Lab Software with the Purchase of Selected Large Sensor Camera
14.05.2014 ASSIMILATE Congratulates SCRATCH Artists On Festival de Cannes 2014 Entries
08.04.2014 ASSIMILATE Optimizes SCRATCH and SCRATCH Lab v8 for New Mac Pro and Final Cut Pro X
18.03.2014 ASSIMILATE Licenses ProRes for SCRATCH and SCRATCH Lab v8 Encoding on Microsoft Windows Platform
18.03.2014 ASSIMILATE Announces Powerful SCRATCH and SCRATCH Lab v8; Includes Groundbreaking Native ProRes Encoding for Windows
18.03.2014 MyASSIMILATE Cloud-Enabled Workflow Smashes the Barriers of Location and Proximity for Dailies and Post-Production Artists
19.11.2013 Versatile Distribution Services Announces SCRATCH Turnkey Systems Optimized for 4K and 2K DI and Dailies Workflows.
12.09.2013 Live Preview of SCRATCH v8 Features Simultaneous DI Collaboration among Artists in Amsterdam, Miami, Los Angeles and Mumbai
12.09.2013 Visual Impact South Africa Offers Free License of ASSIMILATE SCRATCH Lab with Purchase of Sony F5/F55/F65 Digital Cinema Cameras
03.09.2013 ASSIMILATE Launches SCRATCH Play - A Free, Comprehensive Media Player for Professional and Consumer Formats
20.08.2013 ASSIMILATE Demos Latest SCRATCH Workflows at Broadcast & Cable 2013 in Sao Paulo, Brazil
19.08.2013 ASSIMILATE to Demonstrate Battle-Tested SCRATCH 4K Workflow in Paris, London, and Amsterdam
19.07.2013 ASSIMILATE Announces Intensive SCRATCH Workshop at 2013 Guanajuato International Film Festival (GIFF), Mexico
16.07.2013 ASSIMILATE Announces the Most Affordable SCRATCH and SCRATCH Lab Ever
12.07.2013 Sherif Sadek Wins Best Director of a Short Documentary, From Queens to Cairo, at Madrid International Film Festival 2013
20.06.2013 Sony Professional Solutions Latin America offers a license of ASSIMILATE SCRATCH Lab with purchase of Sony F5/F55/F65 Digital Cinema Cameras
06.06.2013 Sherif Sadek, Director of Award-Winning From Queens to Cairo, Goes Home to Egypt for Ismailia International Film Festival
14.05.2013 SCRATCH and SCRATCH Lab Are Key to Rolling Out Red Carpet for Cannes Film Festival 2013
09.05.2013 Bavaria Film GmbH Purchases ASSIMILATE SCRATCH Site License
07.05.2013 Sherif Sadek, Director of Award-Winning From Queens to Cairo, Heads to Madrid International Film Festival
08.04.2013 Versatile Distribution Services Delivers Turnkey Systems Optimized for 4K and 2K ASSIMILATE SCRATCH DI and Dailies Workflows
21.03.2013 ASSIMILATE to Showcase SCRATCH 4K Workflows at NAB 2013
01.03.2013 ASSIMILATE Presents SCRATCH v7 Finishing at 2013 Guadalajara International Film Festival (FICG)
19.02.2013 Limited-Time Offer on the ASSIMILATE Store - Buy SCRATCH Lab and Get Pomfort LiveGrade and Blackmagic Design HDLink Pro Free
14.02.2013 ASSIMILATE Offers Free Trial of SCRATCH v7
31.01.2013 ASSIMILATE Strengthens Sales Operations in South Asia and South East Asia with Appointment of Whiteways Holdings as Exclusive Distributor
29.01.2013 ASSIMILATE Ships Support for a Wave of New Cameras and Formats in SCRATCH and SCRATCH Lab
17.01.2013 ASSIMILATE Expands Sales and Support for SCRATCH in the U.S. and Canada with CineSys-Oceana
17.01.2013 ASSIMILATE Congratulates Post Production Houses Chilefilms, Animal VFX, Offhollywood, Metropolis Post and Stuck On On for their Sundance 2013 Nominations
17.12.2012 ASSIMILATE Store Now Offers Innovative Rental Options for SCRATCH and SCRATCH Lab
23.11.2012 ASSIMILATE Announces the Immediate Availability of the worlds first truly integrated tool for digital workflows, from Advanced Dailies to Creative DI
08.09.2012 ASSIMILATE Store Now Offers Beauty Box Plug-In and LiveGrade Color Management Software to Enrich SCRATCH Capabilities
07.09.2012 ASSIMILATE’s New SCRATCH Lab v7 Fuels Advanced Dailies Revolution
07.09.2012 ASSIMILATE’s New SCRATCH v7 Ushers in New Era of Creative DI for Features, Commercials, Spots and Episodic Television
07.09.2012 ASSIMILATE and DiaQuest Turbocharge SCRATCH Integration with Avid Interplay
07.09.2012 ASSIMILATE’s SCRATCH Powers Creative DI and Advanced Dailies Revolution with Innovative Pay-As-You-Use and Site-License Subscription Options
07.09.2012 ASSIMILATE Announces Support for AMD FirePro Professional Graphics
12.06.2012 ASSIMILATE to Exhibit at Broadcast Asia 2012 in Singapore
17.05.2012 ASSIMILATE Expands Sales and Support for SCRATCH in India with DOTS Techno-Creative Solution
15.05.2012 ASSIMILATE Congratulates SCRATCH Artists On Festival de Cannes 2012 Entries
16.04.2012 ASSIMILATE Announces Support for AMD Radeon HD Graphics on MacOS X
16.04.2012 ASSIMILATE Announces the Availability of SCRATCH Lab Self-Paced Training on the ASSIMILATE Store
05.04.2012 ASSIMILATE Offers New SCRATCH Lab Certification Program for DITs, Video Engineers, and other Dailies Professionals
09.03.2012 ASSIMILATE is First 3rd Party to Support REDgamma3 and REDcolor3 Color Science
29.02.2012 ASSIMILATE Store Continues Rapid Expansion with Addition of LightSpace Color Management Tools
21.02.2012 SCRATCH Lab is Dailies Workflow Powerhouse for New Generation of Digital Cinematography Cameras
10.02.2012 ASSIMILATE Announces Breakthrough 48 FPS Playback of RAW RED EPIC Stereo Streams in SCRATCH and SCRATCH Lab
07.02.2012 ASSIMILATE Store Now Features NEAT Video Pro Plug-in for SCRATCH and SCRATCH Lab; and Tangent Element Control Panels
01.02.2012 ASSIMILATE Congratulates Chilefilms for Sundance 2012 Winner, "Violeta Went to Heaven"
19.01.2012 ASSIMILATE Congratulates DuboiColor and Offhollywood NYC for Golden Globe Award Winners, The Artist and Beginners
10.01.2012 ASSIMILATE Announces Support for RED SDK 4.2; Raises the Bar for RED Workflows with the Release of SCRATCH 6.1
10.01.2012 New SCRATCH Lab 6.1 Delivers the Best Price-Performance to Production Dailies Workflows
23.11.2011 ASSIMILATE Announces "Cyber Monday" Promotion at Expanded Online Store
25.10.2011 ASSIMILATE Launches On-line Store for all things SCRATCH
11.10.2011 ASSIMILATE Creates New Division In India
29.09.2011 ASSIMILATE announces support for 64-bit THX cineSpace LUTs
09.09.2011 ASSIMILATE announces SDI output, for SCRATCH and SCRATCH Lab on Mac OS X via AJA KONA 3G card
09.09.2011 SCRATCH Lab powers new on-location DIT Station
08.09.2011 ASSIMILATE partners with The Bridge for SCRATCH training
25.08.2011 ASSIMILATE Expands European Sales Channels with Appointment of Ezequiel Sarser
19.07.2011 ASSIMILATE To Unveil Next Innovations of SCRATCH Six and SCRATCH Lab at IBC 2011
04.07.2011 ASSIMILATE ships SCRATCH Lab Digital Lab application on Mac OS X and Windows
04.07.2011 ASSIMILATE ships new SCRATCH Six data-centric DI suite on Mac and Windows
26.05.2011 SCRATCH Automates 2D and 3D VFX Dailies For Thor
26.05.2011 ASSIMILATE Salutes SCRATCH Users for Cannes Film Festival 2011 Victories
17.05.2011 ASSIMILATE and Local Hero Post Showcase Worlds First RED EPIC Camera Workflow
17.05.2011 ASSIMILATE Congratulates SCRATCH Users On Cannes Film Festival 2011 Entries
11.04.2011 ASSIMILATE Announces Strategic Technology Partnership with Panasonic for Post Production of Panasonic 3D Cameras
11.04.2011 ASSIMILATE Unveils Next Generation of SCRATCH Data-Centric DI Suite on Mac OS X & Windows 7 at NAB 2011
11.04.2011 ASSIMILATE Announces New SCRATCH Lab Digital Lab Application on Mac and Windows at NAB 2011
11.04.2011 ASSIMILATE Announces SCRATCH Product Family on Mac OS X
07.04.2011 ASSIMILATE Announces Full SCRATCH Support for RED Epic 5K Camera
07.04.2011 Company 3 proves RED Epic 5K 3D stereo workflow with SCRATCH on "Pirates of the Caribbean: On Stranger Tides"
24.03.2011 ASSIMILATE Selects Sniper Systems as its Sales Arm in South India
10.03.2011 ASSIMILATE Unveils Next Evolutions Of SCRATCH...
01.02.2011 ASSIMILATE Strengthens North American Operations with...
18.01.2011 ASSIMILATE Congratulates Stuck On On, Offhollywood...
11.01.2011 SCRATCH 5.2 now supports RMD, REDGamma2, and REDColor
11.01.2011 ASSIMILATE Realizes Record Sales of SCRATCH into RED...

Enhanced creative tools, full ACES compliance, enable next-generation client-attended DI sessions; world’s first real-time digital cinema software to provide true consistency from dailies through to finishing

IBC 2012, Amsterdam, Sept 7, 2012 – ASSIMILATE, the leading provider of dailies and DI tools for digital cinema, episodic television, commercials and spot workflows, announced today the next generation of its flagship product, SCRATCH®, the industry's most comprehensive, high-performance digital cinema software. SCRATCH v7 features a powerful new suite of enhanced 3D compositing tools that integrate seamlessly into its world-class color grading, data management and finishing system to allow far faster, more fluid and more cost effective DI sessions, known as Creative DI.

Additionally, SCRATCH v7 is the first real-time, client-attended toolset in the industry to deliver a consistent, integrated user-interface across both production dailies and creative DI. This consistency offers a synergy between production and post-production that allows directors and producers of features, commercials, spots and episodic television to dramatically enhance creativity while significantly improving productivity.

“SCRATCH v7 is a huge time-saver for me,” said Julio Macat ASC, the cinematographer behind blockbuster hits such as Home Alone and Wedding Crashers. “During our shoot of Universal Pictures’ upcoming musical Pitch Perfect, we used SCRATCH to do the creative DI. I found the SCRATCH DI session to be far more fluid and much faster than anything I’ve experienced before. With the savvy hands of Leandro Marini at the helm, we were able to do color timing side-by-side with items like object replacement, beauty work on women's faces, and even some VFX – such as changing skies, adding assorted lens flares and creating or extending light beams from lighting instruments that couldn't be practically photographed – right inside of SCRATCH. This was all quickly achieved without time delays, which can interrupt the creative process. The faster you go, the more DI work you can do. It was an eye-opening experience for me, and I know all directors of photography will fall in love with this way of working. Creative DI is a great step forward in helping cinematographers reach their visual goals, and I look forward to sharing what I've learned with my colleagues at the ASC.”

New Features in SCRATCH v7

  • Enhanced creative tools to enable creative DI:
    SCRATCH now marries its world-class color grading capabilities with powerful compositing tools in a single, comprehensive environment with the real-time interactivity demanded in client-attended sessions. New features include:
    • - An expanded compositing toolset with a new 3D camera model, featuring an improved OFX plug-in environment and plug-in workflow
    • - Full peer interactivity between all SCRATCH features and critical VFX plug-ins, such as Sapphire, Neat Video, ReelSmart Motion Blur, Beauty Box and more
    • - Ability to nest layers and apply color grades to groups of layers
    • - New rendering features, including directional and motion blur, multi-sampling, and bit-map filtering
  • An entirely new, flexible viewing model that displays content in a far more intuitive manner. Artists can fuel their creativity by navigating and working seamlessly from a multi-layer timeline to a single, multi-level composite, while viewing the results in context at all times. This new viewing model, allows artists to create dual views of any image in a project by quickly and easily selecting a version, a reference, a clip from a video track, or a color buffer, and compare them using one of two methods: a difference method or an overlay method with opacity controls and a 360 degree wipe. Additionally, one of the dual views can be designated as an output view (showing the final result of a shot), while the other is a fully functional working canvas with access to even the deepest elements of a shot, including a complex composite or color grade. Artists can intuitively manipulate any element of the working view and instantly see its resulting affect updated to the output view at full resolution and in real time.
  • Extended native camera support:
    • - Phantom Miro
    • - Canon C300
    • - The latest ARRI Debayer algorithm
    • - Sony F65 native high frame rate
    • - SCRATCH v7 includes full support for the entire ACES specification including the file format, color space, and device and rendering transforms.
  • Planar tracking data import from Imagineer System's mocha Pro v3: New support and process for SRATCH users to import mocha's planar tracking data for transform, scale, rotation and corner pin perspective. With the new mocha Pro-to-SCRATCH workflow, artists can seamlessly tackle the most difficult motion tracking shots for screen inserts, match moves, set extensions and image stabilization.

Ross Shain, chief marketing officer at Imagineer Systems commented, "Together, SCRATCH and mocha Pro are the perfect combination for delivering highest quality, effects-driven content. For years SCRATCH artists have asked for the ability to access mocha's powerful planar tracking data within SCRATCH. We are very pleased to be working with the team at ASSIMILATE to help deliver this useful new feature to the users.”

Steve Bannerman, VP of marketing at ASSIMILATE, stated, “SCRATCH v7 marries its world-class color correction capabilities, which have been at the epicenter of so many of the world’s greatest features, TV shows and commercials, with enhanced creative tools for compositing and finishing previously found only as “bolt-ons” in traditional big-iron systems. SCRATCH v7 leaves these systems behind because it delivers what others have tried to deliver and failed: true, no-compromise feature and UI integration from dailies right through to finishing at breath-taking levels of price-performance. This is the workflow artists have considered to be the Holy Grail for years, and now they have it.”

New Subscription Programs
ASSIMILATE also announced innovative Pay-As-You-Use and Site License Subscription programs. These programs make access to SCRATCH and Lab more flexible and more cost-effective than ever. Artists are now able to subscribe to either SCRATCH or Lab and activate their license for one day, one week, one month, or 3 months. In addition, facilities are able to license and use as many SCRATCH or Lab licenses as they need while paying one low annual fee (some restrictions apply). These facilities are now able to manage and license their SCRATCH systems from a new MY ASSIMILATE online portal available via www.assimilateinc.com.

Pricing and Availability
SCRATCH and SCRATCH Lab v7 ship in Q4, 2012. The price for SCRATCH remains unchanged at $20,995. Likewise, SCRATCH Lab is still priced at $5,990. Both prices include first year’s maintenance and support. The Pay-As-You-Use subscription option is available on the ASSIMILATE Store concurrent with the final release of SCRATCH v7. Pricing for individual license activation will be as follows (all prices include maintenance and support during the activation period):

  • 1 Day - $150
  • 1 Week - $800
  • 1 Month - $2,100
  • 3 Months - $6,000

The Site License Subscription will also be available concurrent with the release of SCRATCH v7, and will be priced at $33,000 USD, annually (includes all maintenance and support for the period).

See SCRATCH at IBC 2012
ASSIMILATE is offering demos of SCRATCH v7 and SCRATCH Lab at IBC 2012. Customers can book a private demo by e-mailing events@assimilateinc.com.

  • Dates: September 7 - 11, 2012
  • Location: The RAI, Amsterdam, The Netherlands
  • Stand number: 7.H11

ASSIMILATE’s SCRATCH® real-time digital workflow and post-production tools have proven essential to the successful creation of thousands of major studio and independent features, commercials, television shows, music videos and corporate productions. Both SCRATCH and SCRATCH Lab®, running on Windows and Mac OS® X, are the heartbeat of today's most demanding digital post-production and dailies workflows for 2D and stereo/3D productions.

About SCRATCH
ASSIMILATE’s SCRATCH® end-to-end data workflow -- from dailies, to conform, color grading, compositing through to finishing -- and SCRATCH Lab, a robust dailies or VFX digital pipeline, deliver the industry’s most comprehensive toolset for data-centric digital cinema and episodic television productions for 2D and 3D stereo projects. Both products support multiple formats, including ARRI RAW, Sony F65, Phantom, and Canon 5D, as well as enhanced support RED r.3d at up to 5K resolution and beyond. All versions of SCRATCH and Lab software, running on Mac OS X and Windows 7, feature SDI output via AJA Kona 3G graphics cards, wicked-fast dailies rendering, improved metadata and timecode handling. For the latest film and TV credits, pricing and sales, visit www.assimilateinc.com