Press

New SCRATCH Lab 6.1 Delivers the Best Price-Performance to Production Dailies Workflows

Press Releases

26.06.2015 Kinefinity and ASSIMILATE Partner to Deliver KineRAW Codec and Real- time Post Production to Chinese Filmmaking Market
09.04.2015 ASSIMILATE Announces SCRATCH 8.3 to Extend Its Cloud-based Ecosystem for Dailies and Post-Production Workflows at a Gotta-Have-It Price – $650 USD per Year
12.01.2015 ASSIMILATE Congratulates Stuck On On for Post Production of Golden Globe Winner Boyhood
17.12.2014 ASSIMILATE Expands Metadata Support In SCRATCH and SCRATCH Lab
17.12.2014 ASSIMILATE Introduces SCRATCH Web, the Ultimate Cloud-Based Client Review Tool for SCRATCH and SCRATCH Lab Artists
02.12.2014 SpectraCal Launches New CalMAN 5 3D LUT Color Calibration Software for SCRATCH
25.11.2014 ASSIMILATE Announces SCRATCH Play v8.2 Featuring Native Support For Oculus Rift And VR Media
14.08.2014 Sony to Offer One Year of SCRATCH Lab Software with the Purchase of Selected Large Sensor Camera
14.05.2014 ASSIMILATE Congratulates SCRATCH Artists On Festival de Cannes 2014 Entries
08.04.2014 ASSIMILATE Optimizes SCRATCH and SCRATCH Lab v8 for New Mac Pro and Final Cut Pro X
18.03.2014 ASSIMILATE Licenses ProRes for SCRATCH and SCRATCH Lab v8 Encoding on Microsoft Windows Platform
18.03.2014 ASSIMILATE Announces Powerful SCRATCH and SCRATCH Lab v8; Includes Groundbreaking Native ProRes Encoding for Windows
18.03.2014 MyASSIMILATE Cloud-Enabled Workflow Smashes the Barriers of Location and Proximity for Dailies and Post-Production Artists
19.11.2013 Versatile Distribution Services Announces SCRATCH Turnkey Systems Optimized for 4K and 2K DI and Dailies Workflows.
12.09.2013 Live Preview of SCRATCH v8 Features Simultaneous DI Collaboration among Artists in Amsterdam, Miami, Los Angeles and Mumbai
12.09.2013 Visual Impact South Africa Offers Free License of ASSIMILATE SCRATCH Lab with Purchase of Sony F5/F55/F65 Digital Cinema Cameras
03.09.2013 ASSIMILATE Launches SCRATCH Play - A Free, Comprehensive Media Player for Professional and Consumer Formats
20.08.2013 ASSIMILATE Demos Latest SCRATCH Workflows at Broadcast & Cable 2013 in Sao Paulo, Brazil
19.08.2013 ASSIMILATE to Demonstrate Battle-Tested SCRATCH 4K Workflow in Paris, London, and Amsterdam
19.07.2013 ASSIMILATE Announces Intensive SCRATCH Workshop at 2013 Guanajuato International Film Festival (GIFF), Mexico
16.07.2013 ASSIMILATE Announces the Most Affordable SCRATCH and SCRATCH Lab Ever
12.07.2013 Sherif Sadek Wins Best Director of a Short Documentary, From Queens to Cairo, at Madrid International Film Festival 2013
20.06.2013 Sony Professional Solutions Latin America offers a license of ASSIMILATE SCRATCH Lab with purchase of Sony F5/F55/F65 Digital Cinema Cameras
06.06.2013 Sherif Sadek, Director of Award-Winning From Queens to Cairo, Goes Home to Egypt for Ismailia International Film Festival
14.05.2013 SCRATCH and SCRATCH Lab Are Key to Rolling Out Red Carpet for Cannes Film Festival 2013
09.05.2013 Bavaria Film GmbH Purchases ASSIMILATE SCRATCH Site License
07.05.2013 Sherif Sadek, Director of Award-Winning From Queens to Cairo, Heads to Madrid International Film Festival
08.04.2013 Versatile Distribution Services Delivers Turnkey Systems Optimized for 4K and 2K ASSIMILATE SCRATCH DI and Dailies Workflows
21.03.2013 ASSIMILATE to Showcase SCRATCH 4K Workflows at NAB 2013
01.03.2013 ASSIMILATE Presents SCRATCH v7 Finishing at 2013 Guadalajara International Film Festival (FICG)
19.02.2013 Limited-Time Offer on the ASSIMILATE Store - Buy SCRATCH Lab and Get Pomfort LiveGrade and Blackmagic Design HDLink Pro Free
14.02.2013 ASSIMILATE Offers Free Trial of SCRATCH v7
31.01.2013 ASSIMILATE Strengthens Sales Operations in South Asia and South East Asia with Appointment of Whiteways Holdings as Exclusive Distributor
29.01.2013 ASSIMILATE Ships Support for a Wave of New Cameras and Formats in SCRATCH and SCRATCH Lab
17.01.2013 ASSIMILATE Expands Sales and Support for SCRATCH in the U.S. and Canada with CineSys-Oceana
17.01.2013 ASSIMILATE Congratulates Post Production Houses Chilefilms, Animal VFX, Offhollywood, Metropolis Post and Stuck On On for their Sundance 2013 Nominations
17.12.2012 ASSIMILATE Store Now Offers Innovative Rental Options for SCRATCH and SCRATCH Lab
23.11.2012 ASSIMILATE Announces the Immediate Availability of the worlds first truly integrated tool for digital workflows, from Advanced Dailies to Creative DI
08.09.2012 ASSIMILATE Store Now Offers Beauty Box Plug-In and LiveGrade Color Management Software to Enrich SCRATCH Capabilities
07.09.2012 ASSIMILATE’s New SCRATCH Lab v7 Fuels Advanced Dailies Revolution
07.09.2012 ASSIMILATE’s New SCRATCH v7 Ushers in New Era of Creative DI for Features, Commercials, Spots and Episodic Television
07.09.2012 ASSIMILATE and DiaQuest Turbocharge SCRATCH Integration with Avid Interplay
07.09.2012 ASSIMILATE’s SCRATCH Powers Creative DI and Advanced Dailies Revolution with Innovative Pay-As-You-Use and Site-License Subscription Options
07.09.2012 ASSIMILATE Announces Support for AMD FirePro Professional Graphics
12.06.2012 ASSIMILATE to Exhibit at Broadcast Asia 2012 in Singapore
17.05.2012 ASSIMILATE Expands Sales and Support for SCRATCH in India with DOTS Techno-Creative Solution
15.05.2012 ASSIMILATE Congratulates SCRATCH Artists On Festival de Cannes 2012 Entries
16.04.2012 ASSIMILATE Announces Support for AMD Radeon HD Graphics on MacOS X
16.04.2012 ASSIMILATE Announces the Availability of SCRATCH Lab Self-Paced Training on the ASSIMILATE Store
05.04.2012 ASSIMILATE Offers New SCRATCH Lab Certification Program for DITs, Video Engineers, and other Dailies Professionals
09.03.2012 ASSIMILATE is First 3rd Party to Support REDgamma3 and REDcolor3 Color Science
29.02.2012 ASSIMILATE Store Continues Rapid Expansion with Addition of LightSpace Color Management Tools
21.02.2012 SCRATCH Lab is Dailies Workflow Powerhouse for New Generation of Digital Cinematography Cameras
10.02.2012 ASSIMILATE Announces Breakthrough 48 FPS Playback of RAW RED EPIC Stereo Streams in SCRATCH and SCRATCH Lab
07.02.2012 ASSIMILATE Store Now Features NEAT Video Pro Plug-in for SCRATCH and SCRATCH Lab; and Tangent Element Control Panels
01.02.2012 ASSIMILATE Congratulates Chilefilms for Sundance 2012 Winner, "Violeta Went to Heaven"
19.01.2012 ASSIMILATE Congratulates DuboiColor and Offhollywood NYC for Golden Globe Award Winners, The Artist and Beginners
10.01.2012 ASSIMILATE Announces Support for RED SDK 4.2; Raises the Bar for RED Workflows with the Release of SCRATCH 6.1
10.01.2012 New SCRATCH Lab 6.1 Delivers the Best Price-Performance to Production Dailies Workflows
23.11.2011 ASSIMILATE Announces "Cyber Monday" Promotion at Expanded Online Store
25.10.2011 ASSIMILATE Launches On-line Store for all things SCRATCH
11.10.2011 ASSIMILATE Creates New Division In India
29.09.2011 ASSIMILATE announces support for 64-bit THX cineSpace LUTs
09.09.2011 ASSIMILATE announces SDI output, for SCRATCH and SCRATCH Lab on Mac OS X via AJA KONA 3G card
09.09.2011 SCRATCH Lab powers new on-location DIT Station
08.09.2011 ASSIMILATE partners with The Bridge for SCRATCH training
25.08.2011 ASSIMILATE Expands European Sales Channels with Appointment of Ezequiel Sarser
19.07.2011 ASSIMILATE To Unveil Next Innovations of SCRATCH Six and SCRATCH Lab at IBC 2011
04.07.2011 ASSIMILATE ships SCRATCH Lab Digital Lab application on Mac OS X and Windows
04.07.2011 ASSIMILATE ships new SCRATCH Six data-centric DI suite on Mac and Windows
26.05.2011 SCRATCH Automates 2D and 3D VFX Dailies For Thor
26.05.2011 ASSIMILATE Salutes SCRATCH Users for Cannes Film Festival 2011 Victories
17.05.2011 ASSIMILATE and Local Hero Post Showcase Worlds First RED EPIC Camera Workflow
17.05.2011 ASSIMILATE Congratulates SCRATCH Users On Cannes Film Festival 2011 Entries
11.04.2011 ASSIMILATE Announces Strategic Technology Partnership with Panasonic for Post Production of Panasonic 3D Cameras
11.04.2011 ASSIMILATE Unveils Next Generation of SCRATCH Data-Centric DI Suite on Mac OS X & Windows 7 at NAB 2011
11.04.2011 ASSIMILATE Announces New SCRATCH Lab Digital Lab Application on Mac and Windows at NAB 2011
11.04.2011 ASSIMILATE Announces SCRATCH Product Family on Mac OS X
07.04.2011 ASSIMILATE Announces Full SCRATCH Support for RED Epic 5K Camera
07.04.2011 Company 3 proves RED Epic 5K 3D stereo workflow with SCRATCH on "Pirates of the Caribbean: On Stranger Tides"
24.03.2011 ASSIMILATE Selects Sniper Systems as its Sales Arm in South India
10.03.2011 ASSIMILATE Unveils Next Evolutions Of SCRATCH...
01.02.2011 ASSIMILATE Strengthens North American Operations with...
18.01.2011 ASSIMILATE Congratulates Stuck On On, Offhollywood...
11.01.2011 SCRATCH 5.2 now supports RMD, REDGamma2, and REDColor
11.01.2011 ASSIMILATE Realizes Record Sales of SCRATCH into RED...

Wicked-fast background output rendering, advanced metadata handling and enhanced RED HDRx flexibility highlight latest release

Santa Clara, CA, January 10, 2012 – ASSIMILATE (www.assimilateinc.com), the leading provider of powerful post-production tools for digital workflows, has shipped the 6.1 version of its renowned SCRATCH Lab digital dailies tool.

This new version significantly widens SCRATCH Lab’s price-performance dominance among digital dailies tools. Wicked-fast, multi-threaded output rendering, state-of-the-art metadata handling achieve leaps in productivity never seen before in a digital dailies tool. These productivity gains, coupled with new performance and creative options for shooting with RED and high dynamic range, make Lab 6.1 the best tool in the market for artists working in dailies pipelines- at any price. In addition, version 6.1 provides support for the highly anticipated Element control surface from Tangent.

The new features of SCRATCH Lab 6.1 include:

Wicked-fast, background output rendering - SCRATCH Lab 6.1 renders up to 52 FPS- a full 60% faster than its closest competitor. Meanwhile, artists no longer have to wait for a render to finish before they continue working. Lab 6.1 can load and process their next shot while Lab renders any number of nodes seamlessly in the background. This feature alone would make Lab the most productive tool on the market for processing production dailies.

Advanced metadata and timecode support – The addition of powerful new metadata and timecode options significantly streamline production dailies workflows. Lab 6.1 can organize media by any metadata field, and its incredibly powerful timecode management capabilities make DSLR and multi-camera workflows far faster and more efficient.

  • Sync timecode from multiple cameras (including stereo) with a unique “Match Timecode” function. Stack cameras into a single slot, and then automatically sync the timecode of all cameras to one of them.
  • Generate dailies by automatically naming clips based on any metadata field, including camroll, scene and take.
  • Create flash burns either at the top and tail of a clip, or throughout its duration.
  • Capture scene and take metadata automatically from broadcast wave audio files.
  • Automatically generate new timecode for DSLR cameras such as the Phantom, Canon 5D/7D and GoPro that don’t support it. Easily increment the timecode with each slot and even skip by user-defined intervals.
  • Populate Avid AAF files with extended metadata, avoiding the double pass to access that ALE files required. This effectively removes the need for separate ALEs.

"SCRATCH Lab provides the highest level of QC, and the sort of feedback and image assessment capabilities that DPs expect", said Graham Austin, D.I.T and Creative & Color Management specialist based in Cape Town South Africa. "This new release provides unparalleled data management and metadata editing tools, and the widest range of Camera support formats I could wish for. Any media from any camera like the Phantom/EOS5D/GoPRO/CODEX can have REEL IDs propagated from the camera files themselves. This means my clients can now receive their Editorial & Dailies files graded and embedded with the necessary metadata. They then return an EDL, XML or AAF and we produce only the required images for the conform from the original camera files, saving hours of master file creation and terabytes of storage. This equates to dramatic cost savings for our clients."

Enhanced support for RED workflows – The first DI vendor to launch support for the new RED SDK 4.2, ASSIMILATE again extends their leadership position in RED workflows, delivering dramatic performance improvements and additional creative options for handling HDRx media.

  • Performance enhancements up to 6x working with RED media. Optimized image processing based on output project resolution allow users who shoot at 5K, but require delivery at lower resolutions to choose to have all clips scaled to the project resolution or adjust the target resolution per shot. If the system has a Red Rocket decoder card all rescaling is done on the card. But even without a RED Rocket card, SCRATCH 6.1 allows artists to set the resolution and filter to scale to the final target resolution using software decoding.
  • New creative options for working with HDRx media. Maximize the power and flexibility of shooting with high dynamic range via the new “Simple Blend” and “Magic Motion” features. The Magic Motion post-processing feature allows artists to customize motion blur characteristics to HDRx clips, while the Simple Blend option creates an automatic blending of the X and A tracks of an HDRx image. Lab 6.1 now allows artists to blend HDRx media on-set without requiring SCAFFOLDS.

“ASSIMILATE is once again putting their resources into supporting the latest software integration for EPIC, Scarlet and RED ONE files”, said Ted Schilowitz of RED. “SCRATCH and SCRATCH Lab have been outstanding tools for RED users from the beginning. Not only because they’re consistently among the first out of the gate to support new technologies, but because SCRATCH and SCRATCH Lab have been built for RED and digital media from the ground up. So, everything is highly integrated and works solidly, from ingest of the native REDCODE RAW files all the way through to mastering.”

Native support for the upcoming Tangent Element Control Surface - SCRATCH Lab 6.1 follows in the tradition of offering fast, intuitive access to the entire range of controls via a broad spectrum of control panels- from no panel at all, to the new Tangent Element. Highlighted for its elegant and compact, yet powerful design, the Element is one of the most anticipated control panels in years, and Lab 6.1 is already optimized for it out-of-the box. In addition, the Element will be available on the ASSIMILATE Store as soon as it ships (expected in January, 2012).

SCRATCH Lab is the industry’s first digital lab tool designed to meet the requirements of production and VFX dailies pipelines.

SCRATCH and SCRATCH Lab deliver the industry’s most comprehensive toolset for data-centric digital cinema and broadcast productions on 2D and 3D stereo projects, at up to 5K resolutions and beyond. Both 6.1 versions of the software, released simultaneously on Mac OS® X and Windows 7, feature SDI output via AJA Kona 3G cards, improved on-set dailies and RED workflow support, enhanced conform and 3D capabilities, and advanced XML and HTML interoperability.

Pricing & Availability:
SCRATCH Lab 6.1 is available immediately and is a free upgrade for users who are currently on maintenance. New licenses are available for purchase either via ASSIMILATE’s worldwide network of resellers, or online via the ASSIMILATE Store (https://store.assimilateinc.com/). SCRATCH Lab licenses are only $4,995, and is the same price for either Mac OS® X or Windows 7.