Press

ASSIMILATE Unveils Next Generation of SCRATCH Data-Centric DI Suite on Mac OS X & Windows 7 at NAB 2011

Press Releases

26.06.2015 Kinefinity and ASSIMILATE Partner to Deliver KineRAW Codec and Real- time Post Production to Chinese Filmmaking Market
09.04.2015 ASSIMILATE Announces SCRATCH 8.3 to Extend Its Cloud-based Ecosystem for Dailies and Post-Production Workflows at a Gotta-Have-It Price – $650 USD per Year
12.01.2015 ASSIMILATE Congratulates Stuck On On for Post Production of Golden Globe Winner Boyhood
17.12.2014 ASSIMILATE Expands Metadata Support In SCRATCH and SCRATCH Lab
17.12.2014 ASSIMILATE Introduces SCRATCH Web, the Ultimate Cloud-Based Client Review Tool for SCRATCH and SCRATCH Lab Artists
02.12.2014 SpectraCal Launches New CalMAN 5 3D LUT Color Calibration Software for SCRATCH
25.11.2014 ASSIMILATE Announces SCRATCH Play v8.2 Featuring Native Support For Oculus Rift And VR Media
14.08.2014 Sony to Offer One Year of SCRATCH Lab Software with the Purchase of Selected Large Sensor Camera
14.05.2014 ASSIMILATE Congratulates SCRATCH Artists On Festival de Cannes 2014 Entries
08.04.2014 ASSIMILATE Optimizes SCRATCH and SCRATCH Lab v8 for New Mac Pro and Final Cut Pro X
18.03.2014 MyASSIMILATE Cloud-Enabled Workflow Smashes the Barriers of Location and Proximity for Dailies and Post-Production Artists
18.03.2014 ASSIMILATE Licenses ProRes for SCRATCH and SCRATCH Lab v8 Encoding on Microsoft Windows Platform
18.03.2014 ASSIMILATE Announces Powerful SCRATCH and SCRATCH Lab v8; Includes Groundbreaking Native ProRes Encoding for Windows
19.11.2013 Versatile Distribution Services Announces SCRATCH Turnkey Systems Optimized for 4K and 2K DI and Dailies Workflows.
12.09.2013 Visual Impact South Africa Offers Free License of ASSIMILATE SCRATCH Lab with Purchase of Sony F5/F55/F65 Digital Cinema Cameras
12.09.2013 Live Preview of SCRATCH v8 Features Simultaneous DI Collaboration among Artists in Amsterdam, Miami, Los Angeles and Mumbai
03.09.2013 ASSIMILATE Launches SCRATCH Play - A Free, Comprehensive Media Player for Professional and Consumer Formats
20.08.2013 ASSIMILATE Demos Latest SCRATCH Workflows at Broadcast & Cable 2013 in Sao Paulo, Brazil
19.08.2013 ASSIMILATE to Demonstrate Battle-Tested SCRATCH 4K Workflow in Paris, London, and Amsterdam
19.07.2013 ASSIMILATE Announces Intensive SCRATCH Workshop at 2013 Guanajuato International Film Festival (GIFF), Mexico
16.07.2013 ASSIMILATE Announces the Most Affordable SCRATCH and SCRATCH Lab Ever
12.07.2013 Sherif Sadek Wins Best Director of a Short Documentary, From Queens to Cairo, at Madrid International Film Festival 2013
20.06.2013 Sony Professional Solutions Latin America offers a license of ASSIMILATE SCRATCH Lab with purchase of Sony F5/F55/F65 Digital Cinema Cameras
06.06.2013 Sherif Sadek, Director of Award-Winning From Queens to Cairo, Goes Home to Egypt for Ismailia International Film Festival
14.05.2013 SCRATCH and SCRATCH Lab Are Key to Rolling Out Red Carpet for Cannes Film Festival 2013
09.05.2013 Bavaria Film GmbH Purchases ASSIMILATE SCRATCH Site License
07.05.2013 Sherif Sadek, Director of Award-Winning From Queens to Cairo, Heads to Madrid International Film Festival
08.04.2013 Versatile Distribution Services Delivers Turnkey Systems Optimized for 4K and 2K ASSIMILATE SCRATCH DI and Dailies Workflows
21.03.2013 ASSIMILATE to Showcase SCRATCH 4K Workflows at NAB 2013
01.03.2013 ASSIMILATE Presents SCRATCH v7 Finishing at 2013 Guadalajara International Film Festival (FICG)
19.02.2013 Limited-Time Offer on the ASSIMILATE Store - Buy SCRATCH Lab and Get Pomfort LiveGrade and Blackmagic Design HDLink Pro Free
14.02.2013 ASSIMILATE Offers Free Trial of SCRATCH v7
31.01.2013 ASSIMILATE Strengthens Sales Operations in South Asia and South East Asia with Appointment of Whiteways Holdings as Exclusive Distributor
29.01.2013 ASSIMILATE Ships Support for a Wave of New Cameras and Formats in SCRATCH and SCRATCH Lab
17.01.2013 ASSIMILATE Congratulates Post Production Houses Chilefilms, Animal VFX, Offhollywood, Metropolis Post and Stuck On On for their Sundance 2013 Nominations
17.01.2013 ASSIMILATE Expands Sales and Support for SCRATCH in the U.S. and Canada with CineSys-Oceana
17.12.2012 ASSIMILATE Store Now Offers Innovative Rental Options for SCRATCH and SCRATCH Lab
23.11.2012 ASSIMILATE Announces the Immediate Availability of the worlds first truly integrated tool for digital workflows, from Advanced Dailies to Creative DI
08.09.2012 ASSIMILATE Store Now Offers Beauty Box Plug-In and LiveGrade Color Management Software to Enrich SCRATCH Capabilities
07.09.2012 ASSIMILATE’s New SCRATCH v7 Ushers in New Era of Creative DI for Features, Commercials, Spots and Episodic Television
07.09.2012 ASSIMILATE and DiaQuest Turbocharge SCRATCH Integration with Avid Interplay
07.09.2012 ASSIMILATE’s SCRATCH Powers Creative DI and Advanced Dailies Revolution with Innovative Pay-As-You-Use and Site-License Subscription Options
07.09.2012 ASSIMILATE Announces Support for AMD FirePro Professional Graphics
07.09.2012 ASSIMILATE’s New SCRATCH Lab v7 Fuels Advanced Dailies Revolution
12.06.2012 ASSIMILATE to Exhibit at Broadcast Asia 2012 in Singapore
17.05.2012 ASSIMILATE Expands Sales and Support for SCRATCH in India with DOTS Techno-Creative Solution
15.05.2012 ASSIMILATE Congratulates SCRATCH Artists On Festival de Cannes 2012 Entries
16.04.2012 ASSIMILATE Announces Support for AMD Radeon HD Graphics on MacOS X
16.04.2012 ASSIMILATE Announces the Availability of SCRATCH Lab Self-Paced Training on the ASSIMILATE Store
05.04.2012 ASSIMILATE Offers New SCRATCH Lab Certification Program for DITs, Video Engineers, and other Dailies Professionals
09.03.2012 ASSIMILATE is First 3rd Party to Support REDgamma3 and REDcolor3 Color Science
29.02.2012 ASSIMILATE Store Continues Rapid Expansion with Addition of LightSpace Color Management Tools
21.02.2012 SCRATCH Lab is Dailies Workflow Powerhouse for New Generation of Digital Cinematography Cameras
10.02.2012 ASSIMILATE Announces Breakthrough 48 FPS Playback of RAW RED EPIC Stereo Streams in SCRATCH and SCRATCH Lab
07.02.2012 ASSIMILATE Store Now Features NEAT Video Pro Plug-in for SCRATCH and SCRATCH Lab; and Tangent Element Control Panels
01.02.2012 ASSIMILATE Congratulates Chilefilms for Sundance 2012 Winner, "Violeta Went to Heaven"
19.01.2012 ASSIMILATE Congratulates DuboiColor and Offhollywood NYC for Golden Globe Award Winners, The Artist and Beginners
10.01.2012 ASSIMILATE Announces Support for RED SDK 4.2; Raises the Bar for RED Workflows with the Release of SCRATCH 6.1
10.01.2012 New SCRATCH Lab 6.1 Delivers the Best Price-Performance to Production Dailies Workflows
23.11.2011 ASSIMILATE Announces "Cyber Monday" Promotion at Expanded Online Store
25.10.2011 ASSIMILATE Launches On-line Store for all things SCRATCH
11.10.2011 ASSIMILATE Creates New Division In India
29.09.2011 ASSIMILATE announces support for 64-bit THX cineSpace LUTs
09.09.2011 ASSIMILATE announces SDI output, for SCRATCH and SCRATCH Lab on Mac OS X via AJA KONA 3G card
09.09.2011 SCRATCH Lab powers new on-location DIT Station
08.09.2011 ASSIMILATE partners with The Bridge for SCRATCH training
25.08.2011 ASSIMILATE Expands European Sales Channels with Appointment of Ezequiel Sarser
19.07.2011 ASSIMILATE To Unveil Next Innovations of SCRATCH Six and SCRATCH Lab at IBC 2011
04.07.2011 ASSIMILATE ships SCRATCH Lab Digital Lab application on Mac OS X and Windows
04.07.2011 ASSIMILATE ships new SCRATCH Six data-centric DI suite on Mac and Windows
26.05.2011 ASSIMILATE Salutes SCRATCH Users for Cannes Film Festival 2011 Victories
26.05.2011 SCRATCH Automates 2D and 3D VFX Dailies For Thor
17.05.2011 ASSIMILATE and Local Hero Post Showcase Worlds First RED EPIC Camera Workflow
17.05.2011 ASSIMILATE Congratulates SCRATCH Users On Cannes Film Festival 2011 Entries
11.04.2011 ASSIMILATE Unveils Next Generation of SCRATCH Data-Centric DI Suite on Mac OS X & Windows 7 at NAB 2011
11.04.2011 ASSIMILATE Announces New SCRATCH Lab Digital Lab Application on Mac and Windows at NAB 2011
11.04.2011 ASSIMILATE Announces SCRATCH Product Family on Mac OS X
11.04.2011 ASSIMILATE Announces Strategic Technology Partnership with Panasonic for Post Production of Panasonic 3D Cameras
07.04.2011 Company 3 proves RED Epic 5K 3D stereo workflow with SCRATCH on "Pirates of the Caribbean: On Stranger Tides"
07.04.2011 ASSIMILATE Announces Full SCRATCH Support for RED Epic 5K Camera
24.03.2011 ASSIMILATE Selects Sniper Systems as its Sales Arm in South India
10.03.2011 ASSIMILATE Unveils Next Evolutions Of SCRATCH...
01.02.2011 ASSIMILATE Strengthens North American Operations with...
18.01.2011 ASSIMILATE Congratulates Stuck On On, Offhollywood...
11.01.2011 ASSIMILATE Realizes Record Sales of SCRATCH into RED...
11.01.2011 SCRATCH 5.2 now supports RMD, REDGamma2, and REDColor

ASSIMILATE Unveils Next Generation of SCRATCH Data-Centric DI Suite On Mac OS X & Windows 7 at NAB 2011

SCRATCH state-of-the-art toolset raises the creative bar, while new price tag lowers the barrier to entry

Apr 11,  NAB 2011, Las Vegas, USA - ASSIMILATE, the leading provider of powerful post-production tools for digital workflows, today announced that it is launching version 6 of SCRATCH, its best-selling comprehensive, end-to-end digital cinema and broadcast imaging tool for post-production workflows.

Available on Mac OS® X and Windows 7, SCRATCH® v6, is ideal for independent and documentary filmmakers, episodic broadcast facilities, and boutique post-production houses. This new generation version offers a number of significant updates, including a multilayer timeline for tighter integration with editorial systems, advanced tracking and keying technology for color grading and VFX workflows, enhanced 3D stereo capabilities, and support for the widest range of input/output formats in the industry.

Reflecting market demand for maximum price-performance, SCRATCH is now priced at $17,995 USD. SCRATCH is paired in the product line with SCRATCH Lab™, the industry’s first Digital Lab tool specifically designed to meet the unique requirements of on-set and VFX dailies ecosystems.

“Now available on both Windows and Mac at the same price, SCRATCH delivers the industry’s most comprehensive DI toolset for data-centric digital cinema and broadcast productions,” said Steve Bannerman, ASSIMILATE VP of marketing. Version 6 ushers in the next generation of SCRATCH, featuring state-of-the-art tracking and keying, a multilayer timeline, and support for the widest range of camera formats in the industry. SCRATCH 6 delivers the tools that raise the creative bar for filmmakers and editors, but at a price tag that lowers the barrier to entry.”

SCRATCH’s new compositing, color grading and paint features include:

  • Advanced tracking and keying: SCRATCH Color delivers greater control over your grades than every before. New, state-of-the art tracking technology combines the accuracy of a point tracker with the ease of use of a shape tracker. Multiple keyers with fine controls, offer artists unlimited creative options to tackle the most sophisticated grades.
  • Vector paint tools for non-destructive painting: Paint set-ups can be saved and re-applied on different images, enabling versioning.
  • Color panels: Support for Avid’s new Artist Color, and Tangent Wave and CP 200 control panels with 150 mapable functions for auxiliary control surfaces.

SCRATCH’s enhanced 3D Stereo features include:

  • Autobalance – to balance the grade of one eye to the other
  • Bicubic controls – high-accuracy controls for fixing lens differences and distortions to assist in making left and right eyes identical

SCRATCH’s extended input/output formats include:

  • Multi-layer timeline support – automatically reproduces multilayer timelines from EDLs, saving huge amounts of time
  • Widest range of input formats, including 5K RED Epic, ARRIRAW, Phantom, SI-2K, Panasonic & DSLR camera formats, output to DPX, MXF, DNxHD, TIFF
  • AAF and FCPXML import – allows multi-track timelines to be exported and rebuilt, with metadata-rich descriptors, such as Rec in/out, layer, reel ID, Source in/out, transition parameters, flip/flops and DVE moves

Sascha Haber, senior colorist/optical supervisor, Ghost, Copenhagen: "SCRATCH provides the basis for a modern, flexible business model. Lower-cost systems like the new version of SCRATCH means we can continue to deliver the same high-levels of service that producers can get from major VFX and DI vendors, but we can be even more competitive on costs."

Allison Turrell, executive producer at Stuck On On, Austin, Texas: "ASSIMILATE continually improves SCRATCH, so we know we can stay ahead of the technology curve, and grow and evolve as the industry changes. Every single project is unique - with different people, editing styles, VFX and workflows every time. As a facility we’re dealing with a moving target, so you have to offer a holistic, cost-effective solution to deal with each project in the best possible way, and the new SCRATCH fits the bill."

SCRATCH v6 Pricing and Availability
ASSIMILATE is advancing its position of price-performance leadership, with SCRATCH v6 for Mac and Windows at $17,995 USD. SCRATCH V6 ships during Q2 2011.

SCRATCH Lab Pricing and Availability
ASSIMILATE is advancing its position of price-performance leadership, with SCRATCH Lab for Mac and Windows at $4,995 USD, and will ship in Q2 2011.