ASSIMILATE Launches On-line Store for all things SCRATCH

Press Releases

26.06.2015 Kinefinity and ASSIMILATE Partner to Deliver KineRAW Codec and Real- time Post Production to Chinese Filmmaking Market
09.04.2015 ASSIMILATE Announces SCRATCH 8.3 to Extend Its Cloud-based Ecosystem for Dailies and Post-Production Workflows at a Gotta-Have-It Price – $650 USD per Year
12.01.2015 ASSIMILATE Congratulates Stuck On On for Post Production of Golden Globe Winner Boyhood
17.12.2014 ASSIMILATE Introduces SCRATCH Web, the Ultimate Cloud-Based Client Review Tool for SCRATCH and SCRATCH Lab Artists
17.12.2014 ASSIMILATE Expands Metadata Support In SCRATCH and SCRATCH Lab
02.12.2014 SpectraCal Launches New CalMAN 5 3D LUT Color Calibration Software for SCRATCH
25.11.2014 ASSIMILATE Announces SCRATCH Play v8.2 Featuring Native Support For Oculus Rift And VR Media
14.08.2014 Sony to Offer One Year of SCRATCH Lab Software with the Purchase of Selected Large Sensor Camera
14.05.2014 ASSIMILATE Congratulates SCRATCH Artists On Festival de Cannes 2014 Entries
08.04.2014 ASSIMILATE Optimizes SCRATCH and SCRATCH Lab v8 for New Mac Pro and Final Cut Pro X
18.03.2014 ASSIMILATE Announces Powerful SCRATCH and SCRATCH Lab v8; Includes Groundbreaking Native ProRes Encoding for Windows
18.03.2014 MyASSIMILATE Cloud-Enabled Workflow Smashes the Barriers of Location and Proximity for Dailies and Post-Production Artists
18.03.2014 ASSIMILATE Licenses ProRes for SCRATCH and SCRATCH Lab v8 Encoding on Microsoft Windows Platform
19.11.2013 Versatile Distribution Services Announces SCRATCH Turnkey Systems Optimized for 4K and 2K DI and Dailies Workflows.
12.09.2013 Visual Impact South Africa Offers Free License of ASSIMILATE SCRATCH Lab with Purchase of Sony F5/F55/F65 Digital Cinema Cameras
12.09.2013 Live Preview of SCRATCH v8 Features Simultaneous DI Collaboration among Artists in Amsterdam, Miami, Los Angeles and Mumbai
03.09.2013 ASSIMILATE Launches SCRATCH Play - A Free, Comprehensive Media Player for Professional and Consumer Formats
20.08.2013 ASSIMILATE Demos Latest SCRATCH Workflows at Broadcast & Cable 2013 in Sao Paulo, Brazil
19.08.2013 ASSIMILATE to Demonstrate Battle-Tested SCRATCH 4K Workflow in Paris, London, and Amsterdam
19.07.2013 ASSIMILATE Announces Intensive SCRATCH Workshop at 2013 Guanajuato International Film Festival (GIFF), Mexico
16.07.2013 ASSIMILATE Announces the Most Affordable SCRATCH and SCRATCH Lab Ever
12.07.2013 Sherif Sadek Wins Best Director of a Short Documentary, From Queens to Cairo, at Madrid International Film Festival 2013
20.06.2013 Sony Professional Solutions Latin America offers a license of ASSIMILATE SCRATCH Lab with purchase of Sony F5/F55/F65 Digital Cinema Cameras
06.06.2013 Sherif Sadek, Director of Award-Winning From Queens to Cairo, Goes Home to Egypt for Ismailia International Film Festival
14.05.2013 SCRATCH and SCRATCH Lab Are Key to Rolling Out Red Carpet for Cannes Film Festival 2013
09.05.2013 Bavaria Film GmbH Purchases ASSIMILATE SCRATCH Site License
07.05.2013 Sherif Sadek, Director of Award-Winning From Queens to Cairo, Heads to Madrid International Film Festival
08.04.2013 Versatile Distribution Services Delivers Turnkey Systems Optimized for 4K and 2K ASSIMILATE SCRATCH DI and Dailies Workflows
21.03.2013 ASSIMILATE to Showcase SCRATCH 4K Workflows at NAB 2013
01.03.2013 ASSIMILATE Presents SCRATCH v7 Finishing at 2013 Guadalajara International Film Festival (FICG)
19.02.2013 Limited-Time Offer on the ASSIMILATE Store - Buy SCRATCH Lab and Get Pomfort LiveGrade and Blackmagic Design HDLink Pro Free
14.02.2013 ASSIMILATE Offers Free Trial of SCRATCH v7
31.01.2013 ASSIMILATE Strengthens Sales Operations in South Asia and South East Asia with Appointment of Whiteways Holdings as Exclusive Distributor
29.01.2013 ASSIMILATE Ships Support for a Wave of New Cameras and Formats in SCRATCH and SCRATCH Lab
17.01.2013 ASSIMILATE Congratulates Post Production Houses Chilefilms, Animal VFX, Offhollywood, Metropolis Post and Stuck On On for their Sundance 2013 Nominations
17.01.2013 ASSIMILATE Expands Sales and Support for SCRATCH in the U.S. and Canada with CineSys-Oceana
17.12.2012 ASSIMILATE Store Now Offers Innovative Rental Options for SCRATCH and SCRATCH Lab
23.11.2012 ASSIMILATE Announces the Immediate Availability of the worlds first truly integrated tool for digital workflows, from Advanced Dailies to Creative DI
08.09.2012 ASSIMILATE Store Now Offers Beauty Box Plug-In and LiveGrade Color Management Software to Enrich SCRATCH Capabilities
07.09.2012 ASSIMILATE’s New SCRATCH v7 Ushers in New Era of Creative DI for Features, Commercials, Spots and Episodic Television
07.09.2012 ASSIMILATE and DiaQuest Turbocharge SCRATCH Integration with Avid Interplay
07.09.2012 ASSIMILATE’s SCRATCH Powers Creative DI and Advanced Dailies Revolution with Innovative Pay-As-You-Use and Site-License Subscription Options
07.09.2012 ASSIMILATE Announces Support for AMD FirePro Professional Graphics
07.09.2012 ASSIMILATE’s New SCRATCH Lab v7 Fuels Advanced Dailies Revolution
12.06.2012 ASSIMILATE to Exhibit at Broadcast Asia 2012 in Singapore
17.05.2012 ASSIMILATE Expands Sales and Support for SCRATCH in India with DOTS Techno-Creative Solution
15.05.2012 ASSIMILATE Congratulates SCRATCH Artists On Festival de Cannes 2012 Entries
16.04.2012 ASSIMILATE Announces Support for AMD Radeon HD Graphics on MacOS X
16.04.2012 ASSIMILATE Announces the Availability of SCRATCH Lab Self-Paced Training on the ASSIMILATE Store
05.04.2012 ASSIMILATE Offers New SCRATCH Lab Certification Program for DITs, Video Engineers, and other Dailies Professionals
09.03.2012 ASSIMILATE is First 3rd Party to Support REDgamma3 and REDcolor3 Color Science
29.02.2012 ASSIMILATE Store Continues Rapid Expansion with Addition of LightSpace Color Management Tools
21.02.2012 SCRATCH Lab is Dailies Workflow Powerhouse for New Generation of Digital Cinematography Cameras
10.02.2012 ASSIMILATE Announces Breakthrough 48 FPS Playback of RAW RED EPIC Stereo Streams in SCRATCH and SCRATCH Lab
07.02.2012 ASSIMILATE Store Now Features NEAT Video Pro Plug-in for SCRATCH and SCRATCH Lab; and Tangent Element Control Panels
01.02.2012 ASSIMILATE Congratulates Chilefilms for Sundance 2012 Winner, "Violeta Went to Heaven"
19.01.2012 ASSIMILATE Congratulates DuboiColor and Offhollywood NYC for Golden Globe Award Winners, The Artist and Beginners
10.01.2012 ASSIMILATE Announces Support for RED SDK 4.2; Raises the Bar for RED Workflows with the Release of SCRATCH 6.1
10.01.2012 New SCRATCH Lab 6.1 Delivers the Best Price-Performance to Production Dailies Workflows
23.11.2011 ASSIMILATE Announces "Cyber Monday" Promotion at Expanded Online Store
25.10.2011 ASSIMILATE Launches On-line Store for all things SCRATCH
11.10.2011 ASSIMILATE Creates New Division In India
29.09.2011 ASSIMILATE announces support for 64-bit THX cineSpace LUTs
09.09.2011 ASSIMILATE announces SDI output, for SCRATCH and SCRATCH Lab on Mac OS X via AJA KONA 3G card
09.09.2011 SCRATCH Lab powers new on-location DIT Station
08.09.2011 ASSIMILATE partners with The Bridge for SCRATCH training
25.08.2011 ASSIMILATE Expands European Sales Channels with Appointment of Ezequiel Sarser
19.07.2011 ASSIMILATE To Unveil Next Innovations of SCRATCH Six and SCRATCH Lab at IBC 2011
04.07.2011 ASSIMILATE ships SCRATCH Lab Digital Lab application on Mac OS X and Windows
04.07.2011 ASSIMILATE ships new SCRATCH Six data-centric DI suite on Mac and Windows
26.05.2011 ASSIMILATE Salutes SCRATCH Users for Cannes Film Festival 2011 Victories
26.05.2011 SCRATCH Automates 2D and 3D VFX Dailies For Thor
17.05.2011 ASSIMILATE and Local Hero Post Showcase Worlds First RED EPIC Camera Workflow
17.05.2011 ASSIMILATE Congratulates SCRATCH Users On Cannes Film Festival 2011 Entries
11.04.2011 ASSIMILATE Unveils Next Generation of SCRATCH Data-Centric DI Suite on Mac OS X & Windows 7 at NAB 2011
11.04.2011 ASSIMILATE Announces New SCRATCH Lab Digital Lab Application on Mac and Windows at NAB 2011
11.04.2011 ASSIMILATE Announces SCRATCH Product Family on Mac OS X
11.04.2011 ASSIMILATE Announces Strategic Technology Partnership with Panasonic for Post Production of Panasonic 3D Cameras
07.04.2011 Company 3 proves RED Epic 5K 3D stereo workflow with SCRATCH on "Pirates of the Caribbean: On Stranger Tides"
07.04.2011 ASSIMILATE Announces Full SCRATCH Support for RED Epic 5K Camera
24.03.2011 ASSIMILATE Selects Sniper Systems as its Sales Arm in South India
10.03.2011 ASSIMILATE Unveils Next Evolutions Of SCRATCH...
01.02.2011 ASSIMILATE Strengthens North American Operations with...
18.01.2011 ASSIMILATE Congratulates Stuck On On, Offhollywood...
11.01.2011 ASSIMILATE Realizes Record Sales of SCRATCH into RED...
11.01.2011 SCRATCH 5.2 now supports RMD, REDGamma2, and REDColor

Innovative New Channel for SCRATCH Lab, Third-Party Products and Logo Merchandise Now Available in One Convenient On-Line Store

Oct 25, 2011 – Santa Clara, CA, USA: ASSIMILATE (, the leading provider of powerful post-production tools for digital workflows, today announced the ASSIMILATE Store, an online marketplace where artists can discover, trial and purchase the popular new SCRATCH Lab™ workflow tool for production and VFX dailies, as well as third-party software and selected hardware accessories that support the entire SCRATCH® product line.

ASSIMILATE has partnered with leading technology vendors to create this unique portal. Now artists in digital cinema and broadcast can experience the convenience of instantly purchasing and downloading SCRATCH Lab on-line, while extending the capabilities of their full SCRATCH and SCRATCH Lab systems across many areas of professional content creation – including DI color grading, 3D stereo, VFX, on-location and post-production workflows, subtitling and image-restoration.

Opening on October 25, 2011 the ASSIMILATE Store is divided into four categories: ASSIMILATE software; third-party software; third-party hardware accessories; and ASSIMILATE logo merchandise.

Customers can trial or purchase SCRATCH Lab, the industry’s most-often used workflow tool in production and VFX dailies pipelines, plus a wide range of software and hardware accessory products developed by the growing community of third-party partners supporting the SCRATCH platform. At launch these include products from 3ality Technica™, GenArts, RE:Vision Effects, 4K Co. Ltd, HS-Art, Calibrated Software and Tangent. Several third-party products are exclusive to the ASSIMILATE Store. ASSIMILATE-branded merchandise such as T-shirts and stickers are also available.

SCRATCH Lab and SCRATCH Six, ASSIMILATE’s data-centric DI system for the playback, conform, editing, color grading, compositing and finishing of RED camera and high-end digital workflows, will continue to be sold via the company’s network of resellers worldwide. Customers who need pre or post-sales support, or turnkey systems are encouraged to visit to find their nearest reseller.

“The ASSIMILATE Store is a full-on trading post for the extensive array of products that make up the SCRATCH and SCRATCH Lab ecosystem,” said Steve Bannerman, VP of marketing, ASSIMILATE. “It’s a unique marketplace where artists can discover, trial and purchase optimized software and hardware products that enhance the creativity of their SCRATCH and SCRATCH Lab experience, while offering additional convenience and productivity benefits. We’re thrilled by the range of products available at launch; from SCRATCH Lab itself, to visual effects plug-ins and control surfaces; even ASSIMILATE T-shirts and stickers. Our new Store is the perfect complement to our worldwide network of resellers.”

Highlights of the ASSIMILATE Store include:

ASSIMILATE – SCRATCH Lab: available immediately on Windows/Mac OSX as a download or for purchase. A new free trial version will be available in November 2011. Aggressively priced at $4,995 USD, SCRATCH Lab is the most comprehensive end-to-end digital system for the review, QC, color grading, conform and deliverables of dailies created during production, or during the VFX process. SCRATCH Lab’s flexible design and intuitive and customizable UI enable it to be easily deployed across a broad range of tasks on 2D and 3D stereo projects up to 5K resolution and beyond.

3ality Technica™ – 3Play™ Pro S: exclusive to the ASSIMILATE Store, the 3Play Pro S is a professional stereoscopic monitoring system for post facilities, enabling playback/review of full resolution HD stereo material on a range of monitors – all from a single device. It can be used as a preview system for facilities with 3D projection theaters, or as the primary stereo-playback solution when used with SCRATCH.

4K Co. Ltd – UnicodeText Asian Language Subtitle plug-in: exclusive to the ASSIMILATE Store, 4K’s UnicodeText plug-in seamlessly provides Chinese, Japanese, English and Korean language subtitles to any media in SCRATCH or SCRATCH Lab.

Calibrated Software – Calibrated{Q} components: Calibrated{Q} components allow SCRATCH and SCRATCH Lab to import XDCAM EX .MP4 files and DVCProHD, XDCAM HD/EX and HDV .MOV files.

GenArts – Sapphire & Monsters GT plug-ins: GenArts, global leader in specialized VFX, has reduced the price of its Sapphire plug-ins for SCRATCH and SCRATCH Lab from $2,499 to $1,699 USD. The Sapphire portfolio of effects includes organic glows, edge rays, lightning, film effects and much more. Monsters GT provides over 50 VFX plug-ins, including physics-based particles, fluids, fire, smoke and other natural phenomena, time-based feedback effects, and other artistic effects.

HS-Art – PixelBuster & DustBuster+ plug-ins: exclusive to the ASSIMILATE Store, PixelBuster is a brand new, an easy-to-use solution to quickly fix any kind of single image defects, such as dust spots, scratches and bad splices. Based on the award-winning DustBuster+, PixelBuster includes a more interactive toolset with automatic filters for image restoration and is priced at only $999 USD. The full DustBuster+ restoration product is available for only $8,000 USD at the Store, offering dramatic savings over the company’s Euro pricing.

RE:Vision Effects – Twixtor, DE:Noise & ReelSmart MotionBlur plug-ins: RE:Vision Effects received an Academy Award for Technical Achievement in 2006 for its family of affordable, user-friendly software plug-ins. It provides SCRATCH and SCRATCH Lab users with indispensable plug-in sets, including the acclaimed Twixtor shot re-timer, DE:Noise for image-noise reduction, and ReelSmart Motion Blur for the addition of more-natural motion blur.

Tangent – CP200, Wave & Element Control Panels: Tangent’s range of control surfaces have become the panels-of-choice for many software-based color grading systems. SCRATCH and Lab both support the CP200, Wave as well as the upcoming Element panels, which give colorists a wide range of controls to perfect the grading of long and short-form film productions.


Q- What is the ASSIMILATE Store?
A- The ASSIMILATE Store is an online marketplace to discover, trial and purchase SCRATCH Lab™, as well as third-party software and selected hardware accessories that support our entire product line.

The ASSIMILATE Store is divided into four categories: ASSIMILATE Software; Third-Party Software; selected Third-party Hardware accessories; and ASSIMILATE Logo Merchandise. You can purchase SCRATCH Lab, ASSIMILATE’s dailies workflow tool for production and VFX dailies pipelines, plus a wide range of software and hardware products developed by a growing community of third-party partners supporting the SCRATCH platform. At launch these include products from 3ality Digital, GenArts, RE:Vision Effects, 4K Co. Ltd, HS-Art, Calibrated Software and Tangent Devices. ASSIMILATE-branded merchandise, such as T-shirts and stickers will also be available.

At the heart of the store is SCRATCH Lab. Now, you can purchase Lab by simply typing in your credit card number and downloading it instantly. A license key will be sent to you automatically. No more sending log files and waiting for your license. You get SCRATCH Lab when and where you need it. In addition, you will now have the convenience of discovering and purchasing a range of third party products designed to extend the capabilities of SCRATCH and SCRATCH Lab- all in one place.

Q- Why is ASSIMILATE launching an online Store?
A- Since launching SCRATCH® Six and SCRATCH Lab™ at NAB, we’ve seen tremendous success in expanding our business into entirely new markets, while significantly growing our existing ones. But, the nature of our business has changed. You, our customers, live in more places and buy in new ways. Our products offer higher value than ever before, but at dramatically lower price points - while some of our competitors are offering their products for free. So, we're responding to these changes in the market with creative new ways to drive more value to you as flexibly and efficiently as possible.

Q- How will the ASSIMILATE Store benefit customers?
A- Ultimate convenience. The Store allows us to better align with how, where and when you want to buy. While we have worked hard to build the industry's best reseller channel, they primarily cover only our mainstream geographies. The fact is, technology has empowered us all to live and work anywhere in the world. To better serve today's working styles, we're delivering a truly global online marketplace to augment our reseller channel. So, if you're on-location in a far away place, or if you're reviewing VFX at 4:00 in the morning, or you just choose to freelance from an exotic locale, you now have a single place to go to buy SCRATCH Lab, anytime. Simply log in, type in your credit card number and download the software- securely, reliably and best of all- instantly.

And if you're already working with a reseller, we have a way for you to benefit from the convenience of the ASSIMILATE Store, while still maintaining the long-term relationship you've built with your local partner. We'll be providing each of our resellers with a unique coupon code which they can, in turn, provide to you. Simply type in that code when you buy, and your reseller will automatically become aware of the order, and will even get credit for it. Since we will only be selling SCRATCH Lab on the Store, your reseller is still the partner you will turn to for SCRATCH Six, as well as the local expertise, advanced support offerings, hardware and turnkey systems that only they can deliver. The ASSIMILATE Store simply adds another convenient option for those times when you need it.

The power of the SCRATCH ecosystem. We've worked hard to design the SCRATCH Platform(tm) to be the most open and extensible DI and dailies engine in the industry. This strategy is evidenced by the fantastic array of products that have emerged that deliver incredibly unique and valuable solutions by extending the core capabilities of SCRATCH and Lab. From VFX plug-ins and even more media formats, to restoration software and control surfaces, the ASSIMILATE Store is now the single place you can go to discover the products that integrate with SCRATCH and Lab to maximize your creativity and productivity. Most third party products offer free trial versions accessible right from the Store. Many products are also available to purchase and download instantly.

Everyone loves the T-shirts! You're constantly telling us that you'd love to be able to buy the ASSIMILATE T-shirts and stickers that you see in our Facebook posts and at trade shows. Well, now you can. We've started by offering a unique series of shirts that are only available on the Store. They feature the iconic ASSIMILATE logo, while allowing you to select from a list of the cities that host many of the world's best film festivals.

Q- Will ASSIMILATE offer all of it's products on the Store?
A- We will only be offering SCRATCH Lab on the Store. For SCRATCH Six, and for turnkey systems, please see your local ASSIMILATE Reseller. A complete list of our resellers worldwide can be found here.

Q- Will ASSIMILATE be offering discounts and payment terms for SCRATCH Lab purchases from the Store?
A- No. All purchases of ASSIMILATE software will be at list price, and will only be processed via a valid credit card.

Q- Why are some of the third party products on the Store instantly downloadable, while others are not?
A- Purchases of third party products are subject to the terms and conditions of each vendor. If you prefer to see different terms for a particular product, please contact us, or the vendor directly.

Q- Some products require me to e-mail ASSIMILATE to purchase and are not available instantly via a credit card? Why?
A- The products that fall into this category are usually physical products that require us to charge tax and shipping. Since our customers live in so many different places, it is more convenient for you to order these products from a human so we can more accurately calculate these charges.