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ASSIMILATE Expands Metadata Support In SCRATCH and SCRATCH Lab

Press Releases

26.06.2015 Kinefinity and ASSIMILATE Partner to Deliver KineRAW Codec and Real- time Post Production to Chinese Filmmaking Market
09.04.2015 ASSIMILATE Announces SCRATCH 8.3 to Extend Its Cloud-based Ecosystem for Dailies and Post-Production Workflows at a Gotta-Have-It Price – $650 USD per Year
12.01.2015 ASSIMILATE Congratulates Stuck On On for Post Production of Golden Globe Winner Boyhood
17.12.2014 ASSIMILATE Expands Metadata Support In SCRATCH and SCRATCH Lab
17.12.2014 ASSIMILATE Introduces SCRATCH Web, the Ultimate Cloud-Based Client Review Tool for SCRATCH and SCRATCH Lab Artists
02.12.2014 SpectraCal Launches New CalMAN 5 3D LUT Color Calibration Software for SCRATCH
25.11.2014 ASSIMILATE Announces SCRATCH Play v8.2 Featuring Native Support For Oculus Rift And VR Media
14.08.2014 Sony to Offer One Year of SCRATCH Lab Software with the Purchase of Selected Large Sensor Camera
14.05.2014 ASSIMILATE Congratulates SCRATCH Artists On Festival de Cannes 2014 Entries
08.04.2014 ASSIMILATE Optimizes SCRATCH and SCRATCH Lab v8 for New Mac Pro and Final Cut Pro X
18.03.2014 MyASSIMILATE Cloud-Enabled Workflow Smashes the Barriers of Location and Proximity for Dailies and Post-Production Artists
18.03.2014 ASSIMILATE Licenses ProRes for SCRATCH and SCRATCH Lab v8 Encoding on Microsoft Windows Platform
18.03.2014 ASSIMILATE Announces Powerful SCRATCH and SCRATCH Lab v8; Includes Groundbreaking Native ProRes Encoding for Windows
19.11.2013 Versatile Distribution Services Announces SCRATCH Turnkey Systems Optimized for 4K and 2K DI and Dailies Workflows.
12.09.2013 Visual Impact South Africa Offers Free License of ASSIMILATE SCRATCH Lab with Purchase of Sony F5/F55/F65 Digital Cinema Cameras
12.09.2013 Live Preview of SCRATCH v8 Features Simultaneous DI Collaboration among Artists in Amsterdam, Miami, Los Angeles and Mumbai
03.09.2013 ASSIMILATE Launches SCRATCH Play - A Free, Comprehensive Media Player for Professional and Consumer Formats
20.08.2013 ASSIMILATE Demos Latest SCRATCH Workflows at Broadcast & Cable 2013 in Sao Paulo, Brazil
19.08.2013 ASSIMILATE to Demonstrate Battle-Tested SCRATCH 4K Workflow in Paris, London, and Amsterdam
19.07.2013 ASSIMILATE Announces Intensive SCRATCH Workshop at 2013 Guanajuato International Film Festival (GIFF), Mexico
16.07.2013 ASSIMILATE Announces the Most Affordable SCRATCH and SCRATCH Lab Ever
12.07.2013 Sherif Sadek Wins Best Director of a Short Documentary, From Queens to Cairo, at Madrid International Film Festival 2013
20.06.2013 Sony Professional Solutions Latin America offers a license of ASSIMILATE SCRATCH Lab with purchase of Sony F5/F55/F65 Digital Cinema Cameras
06.06.2013 Sherif Sadek, Director of Award-Winning From Queens to Cairo, Goes Home to Egypt for Ismailia International Film Festival
14.05.2013 SCRATCH and SCRATCH Lab Are Key to Rolling Out Red Carpet for Cannes Film Festival 2013
09.05.2013 Bavaria Film GmbH Purchases ASSIMILATE SCRATCH Site License
07.05.2013 Sherif Sadek, Director of Award-Winning From Queens to Cairo, Heads to Madrid International Film Festival
08.04.2013 Versatile Distribution Services Delivers Turnkey Systems Optimized for 4K and 2K ASSIMILATE SCRATCH DI and Dailies Workflows
21.03.2013 ASSIMILATE to Showcase SCRATCH 4K Workflows at NAB 2013
01.03.2013 ASSIMILATE Presents SCRATCH v7 Finishing at 2013 Guadalajara International Film Festival (FICG)
19.02.2013 Limited-Time Offer on the ASSIMILATE Store - Buy SCRATCH Lab and Get Pomfort LiveGrade and Blackmagic Design HDLink Pro Free
14.02.2013 ASSIMILATE Offers Free Trial of SCRATCH v7
31.01.2013 ASSIMILATE Strengthens Sales Operations in South Asia and South East Asia with Appointment of Whiteways Holdings as Exclusive Distributor
29.01.2013 ASSIMILATE Ships Support for a Wave of New Cameras and Formats in SCRATCH and SCRATCH Lab
17.01.2013 ASSIMILATE Congratulates Post Production Houses Chilefilms, Animal VFX, Offhollywood, Metropolis Post and Stuck On On for their Sundance 2013 Nominations
17.01.2013 ASSIMILATE Expands Sales and Support for SCRATCH in the U.S. and Canada with CineSys-Oceana
17.12.2012 ASSIMILATE Store Now Offers Innovative Rental Options for SCRATCH and SCRATCH Lab
23.11.2012 ASSIMILATE Announces the Immediate Availability of the worlds first truly integrated tool for digital workflows, from Advanced Dailies to Creative DI
08.09.2012 ASSIMILATE Store Now Offers Beauty Box Plug-In and LiveGrade Color Management Software to Enrich SCRATCH Capabilities
07.09.2012 ASSIMILATE’s New SCRATCH v7 Ushers in New Era of Creative DI for Features, Commercials, Spots and Episodic Television
07.09.2012 ASSIMILATE and DiaQuest Turbocharge SCRATCH Integration with Avid Interplay
07.09.2012 ASSIMILATE’s SCRATCH Powers Creative DI and Advanced Dailies Revolution with Innovative Pay-As-You-Use and Site-License Subscription Options
07.09.2012 ASSIMILATE Announces Support for AMD FirePro Professional Graphics
07.09.2012 ASSIMILATE’s New SCRATCH Lab v7 Fuels Advanced Dailies Revolution
12.06.2012 ASSIMILATE to Exhibit at Broadcast Asia 2012 in Singapore
17.05.2012 ASSIMILATE Expands Sales and Support for SCRATCH in India with DOTS Techno-Creative Solution
15.05.2012 ASSIMILATE Congratulates SCRATCH Artists On Festival de Cannes 2012 Entries
16.04.2012 ASSIMILATE Announces Support for AMD Radeon HD Graphics on MacOS X
16.04.2012 ASSIMILATE Announces the Availability of SCRATCH Lab Self-Paced Training on the ASSIMILATE Store
05.04.2012 ASSIMILATE Offers New SCRATCH Lab Certification Program for DITs, Video Engineers, and other Dailies Professionals
09.03.2012 ASSIMILATE is First 3rd Party to Support REDgamma3 and REDcolor3 Color Science
29.02.2012 ASSIMILATE Store Continues Rapid Expansion with Addition of LightSpace Color Management Tools
21.02.2012 SCRATCH Lab is Dailies Workflow Powerhouse for New Generation of Digital Cinematography Cameras
10.02.2012 ASSIMILATE Announces Breakthrough 48 FPS Playback of RAW RED EPIC Stereo Streams in SCRATCH and SCRATCH Lab
07.02.2012 ASSIMILATE Store Now Features NEAT Video Pro Plug-in for SCRATCH and SCRATCH Lab; and Tangent Element Control Panels
01.02.2012 ASSIMILATE Congratulates Chilefilms for Sundance 2012 Winner, "Violeta Went to Heaven"
19.01.2012 ASSIMILATE Congratulates DuboiColor and Offhollywood NYC for Golden Globe Award Winners, The Artist and Beginners
10.01.2012 ASSIMILATE Announces Support for RED SDK 4.2; Raises the Bar for RED Workflows with the Release of SCRATCH 6.1
10.01.2012 New SCRATCH Lab 6.1 Delivers the Best Price-Performance to Production Dailies Workflows
23.11.2011 ASSIMILATE Announces "Cyber Monday" Promotion at Expanded Online Store
25.10.2011 ASSIMILATE Launches On-line Store for all things SCRATCH
11.10.2011 ASSIMILATE Creates New Division In India
29.09.2011 ASSIMILATE announces support for 64-bit THX cineSpace LUTs
09.09.2011 ASSIMILATE announces SDI output, for SCRATCH and SCRATCH Lab on Mac OS X via AJA KONA 3G card
09.09.2011 SCRATCH Lab powers new on-location DIT Station
08.09.2011 ASSIMILATE partners with The Bridge for SCRATCH training
25.08.2011 ASSIMILATE Expands European Sales Channels with Appointment of Ezequiel Sarser
19.07.2011 ASSIMILATE To Unveil Next Innovations of SCRATCH Six and SCRATCH Lab at IBC 2011
04.07.2011 ASSIMILATE ships SCRATCH Lab Digital Lab application on Mac OS X and Windows
04.07.2011 ASSIMILATE ships new SCRATCH Six data-centric DI suite on Mac and Windows
26.05.2011 ASSIMILATE Salutes SCRATCH Users for Cannes Film Festival 2011 Victories
26.05.2011 SCRATCH Automates 2D and 3D VFX Dailies For Thor
17.05.2011 ASSIMILATE and Local Hero Post Showcase Worlds First RED EPIC Camera Workflow
17.05.2011 ASSIMILATE Congratulates SCRATCH Users On Cannes Film Festival 2011 Entries
11.04.2011 ASSIMILATE Unveils Next Generation of SCRATCH Data-Centric DI Suite on Mac OS X & Windows 7 at NAB 2011
11.04.2011 ASSIMILATE Announces New SCRATCH Lab Digital Lab Application on Mac and Windows at NAB 2011
11.04.2011 ASSIMILATE Announces SCRATCH Product Family on Mac OS X
11.04.2011 ASSIMILATE Announces Strategic Technology Partnership with Panasonic for Post Production of Panasonic 3D Cameras
07.04.2011 Company 3 proves RED Epic 5K 3D stereo workflow with SCRATCH on "Pirates of the Caribbean: On Stranger Tides"
07.04.2011 ASSIMILATE Announces Full SCRATCH Support for RED Epic 5K Camera
24.03.2011 ASSIMILATE Selects Sniper Systems as its Sales Arm in South India
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Santa Clara, CA – December 17, 2014 – ASSIMILATE™, the leading provider of professional digital dailies and DI workflow tools, today announced SCRATCH® v8.2 and SCRATCH Lab® v8.2. This new release significantly expands metadata support with powerful functionality across many key areas of the software, The v8.2 release also introduces Live View™, giving DPs and DITs the ability to capture metadata from live camera feeds, grade live, and create looks; a new H.264 encoder licensed from Vanguard, providing optimized encoding capability for Windows and now for Mac OS; and Oculus Rift support, for grading and compositing VR shots in real-time, with or without a headset.

Expanded Metadata Support

SCRATCH v8.2 and SCRATCH Lab v8.2 now include an update to the already powerful media browser for directly managing metadata. Artists can now:

• Select, update, add or remove metadata in a spreadsheet editor-style. Update metadata for a single shot or multiple shots at once, as well as update data by entering plain text or using formulas that contain other metadata items. New metadata can then be exported via ALE or XML to be imported into other systems or integrated with other proprietary tools. 

• Match/find, load and apply looks to multiple shots in the form of 3dl, CDL, LUT or XML, and audio. This new feature will search and match by name, time-code, or any common metadata items. In addition, artists can now auto-link audio files to shots purely based on metadata and file name.

Live View™

The new Live View function takes in the SDI signal from a camera and allows artists to work and grade directly on the camera feed. It also reads the camera metadata if available, which is then displayed in the metadata stack in the Player module. In addition, the name of a SCRATCH Gallery item can be based on the metadata of the current shot (e.g. Live View). The determined grade can then be easily linked to the recorded shot further downstream in the pipeline.

“The new Live View function in SCRATCH was a huge advantage for me in a recent commercial shoot,” said Seattle-based DIT Thatcher Kelley.  “We took a live feed directly from a Canon C500 and pulled a key on a green screen in real-time. The client was able to see the exact background to be used in the final output -- at the beginning of the project. I was also able to comp five to six layers on the live feed, tweaking contrast, pulling shadows out of the actors’ faces, and making their eyes really pop. I saved the looks I needed in the SCRATCH Gallery and easily applied them to the final grade. It was a great experience.”

Vanguard H.264 Encoding for Mac and Windows

SCRATCH and SCRATCH Lab v8.2 now offer the industry-leading H.264 encoder from Vanguard Video, LLC, so that artists now have the optimal combination of bit-rate, file size and quality for their dailies and preview content. Moreover, since the encoder implementation is cross-platform, v8.2 brings this industry-standard CODEC to the Mac. Mac-based artists can enjoy the same optimized encoding experience that has traditionally only been available on Windows.

Oculus Rift Support – Virtual Reality (VR)

SCRATCH now supports the VR360 file format including Cylindrical, Equi-rectangular, and Cube formats for output to a secondary monitor, or an Oculus Rift DKI or DKII. With a Rift connected, these formats are mapped in real-time to Rift output, with full head-tracking support. SCRATCH will output in 360-mode with just a normal secondary display/monitor acting as a window into the virtual world, with real-time ability to pan, track, and tilt around the sphere. This means that developers creating cinematic content for the Rift now have a powerful tool that allows them to grade and composite VR shots in real-time -- whether or not they have a Rift headset.

“SCRATCH and SCRATCH Lab have been at the forefront of technical innovation in real-time workflows for feature films, television and commercials for over 10 years”, said Steve Bannerman, VP of Marketing at ASSIMILATE. “This new release pushes the boundaries yet again. The end-to-end workflow tools in SCRATCH and SCRATCH Lab v8.2 are uniquely designed to exploit the explosion of metadata from next-generation cameras. And the seamless integration of the new SCRATCH Web* cloud tools that share both the media and metadata simply and securely from within the same UI, move the SCRATCH ecosystem a full generation ahead of its competitors.”

Additional New features in SCRATCH and SCRATCH Lab v8.2

• Conform data from multiple sources, then make local copies or consolidate all media into a new single location. The consolidated media can be monitored via a process queue. It’s a background process that allows artists to continue working on the same or another project - even exit SCRATCH - and the process will continue until it’s completed.

• Support for the AJA Kona 4 video hardware

• Newly supported camera and media formats, including Panasonic RAW, Magic Lantern (.raw and .mlv), BMDPocket camera (on OSX), as well as updates on XAVC and XAVC-S to increase performance for 4k resolution

• Support for a shaper LUT inside a cube LUT  

• Final Cut X 1.4 support for conform

Pricing and Availability

SCRATCH and SCRATCH Lab v8.2 are available immediately from www.assimilateinc.com. ASSIMILATE offers the most flexible pricing options in the industry. These options range from license rentals for as little as $20 per day up to permanent licenses. In addition, ASSIMILATE is now offering an easy monthly recurring subscription option. Simply pay by the month and cancel whenever you like.

About ASSIMILATE

ASSIMILATE is the premier provider of digital workflow and post-production tools that have proven essential to the successful creation of thousands of studio and independent features, television shows, music videos and corporate video productions. The company’s SCRATCH products, running on Windows and OS X, are the heartbeat of today’s most demanding digital post-production and dailies workflows for 2D and stereo 3D productions. Learn more at www.assimilateinc.com.