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ASSIMILATE Congratulates Chilefilms for Sundance 2012 Winner, "Violeta Went to Heaven"

Press Releases

26.06.2015 Kinefinity and ASSIMILATE Partner to Deliver KineRAW Codec and Real- time Post Production to Chinese Filmmaking Market
09.04.2015 ASSIMILATE Announces SCRATCH 8.3 to Extend Its Cloud-based Ecosystem for Dailies and Post-Production Workflows at a Gotta-Have-It Price – $650 USD per Year
12.01.2015 ASSIMILATE Congratulates Stuck On On for Post Production of Golden Globe Winner Boyhood
17.12.2014 ASSIMILATE Expands Metadata Support In SCRATCH and SCRATCH Lab
17.12.2014 ASSIMILATE Introduces SCRATCH Web, the Ultimate Cloud-Based Client Review Tool for SCRATCH and SCRATCH Lab Artists
02.12.2014 SpectraCal Launches New CalMAN 5 3D LUT Color Calibration Software for SCRATCH
25.11.2014 ASSIMILATE Announces SCRATCH Play v8.2 Featuring Native Support For Oculus Rift And VR Media
14.08.2014 Sony to Offer One Year of SCRATCH Lab Software with the Purchase of Selected Large Sensor Camera
14.05.2014 ASSIMILATE Congratulates SCRATCH Artists On Festival de Cannes 2014 Entries
08.04.2014 ASSIMILATE Optimizes SCRATCH and SCRATCH Lab v8 for New Mac Pro and Final Cut Pro X
18.03.2014 ASSIMILATE Licenses ProRes for SCRATCH and SCRATCH Lab v8 Encoding on Microsoft Windows Platform
18.03.2014 MyASSIMILATE Cloud-Enabled Workflow Smashes the Barriers of Location and Proximity for Dailies and Post-Production Artists
18.03.2014 ASSIMILATE Announces Powerful SCRATCH and SCRATCH Lab v8; Includes Groundbreaking Native ProRes Encoding for Windows
19.11.2013 Versatile Distribution Services Announces SCRATCH Turnkey Systems Optimized for 4K and 2K DI and Dailies Workflows.
12.09.2013 Visual Impact South Africa Offers Free License of ASSIMILATE SCRATCH Lab with Purchase of Sony F5/F55/F65 Digital Cinema Cameras
12.09.2013 Live Preview of SCRATCH v8 Features Simultaneous DI Collaboration among Artists in Amsterdam, Miami, Los Angeles and Mumbai
03.09.2013 ASSIMILATE Launches SCRATCH Play - A Free, Comprehensive Media Player for Professional and Consumer Formats
20.08.2013 ASSIMILATE Demos Latest SCRATCH Workflows at Broadcast & Cable 2013 in Sao Paulo, Brazil
19.08.2013 ASSIMILATE to Demonstrate Battle-Tested SCRATCH 4K Workflow in Paris, London, and Amsterdam
19.07.2013 ASSIMILATE Announces Intensive SCRATCH Workshop at 2013 Guanajuato International Film Festival (GIFF), Mexico
16.07.2013 ASSIMILATE Announces the Most Affordable SCRATCH and SCRATCH Lab Ever
12.07.2013 Sherif Sadek Wins Best Director of a Short Documentary, From Queens to Cairo, at Madrid International Film Festival 2013
20.06.2013 Sony Professional Solutions Latin America offers a license of ASSIMILATE SCRATCH Lab with purchase of Sony F5/F55/F65 Digital Cinema Cameras
06.06.2013 Sherif Sadek, Director of Award-Winning From Queens to Cairo, Goes Home to Egypt for Ismailia International Film Festival
14.05.2013 SCRATCH and SCRATCH Lab Are Key to Rolling Out Red Carpet for Cannes Film Festival 2013
09.05.2013 Bavaria Film GmbH Purchases ASSIMILATE SCRATCH Site License
07.05.2013 Sherif Sadek, Director of Award-Winning From Queens to Cairo, Heads to Madrid International Film Festival
08.04.2013 Versatile Distribution Services Delivers Turnkey Systems Optimized for 4K and 2K ASSIMILATE SCRATCH DI and Dailies Workflows
21.03.2013 ASSIMILATE to Showcase SCRATCH 4K Workflows at NAB 2013
01.03.2013 ASSIMILATE Presents SCRATCH v7 Finishing at 2013 Guadalajara International Film Festival (FICG)
19.02.2013 Limited-Time Offer on the ASSIMILATE Store - Buy SCRATCH Lab and Get Pomfort LiveGrade and Blackmagic Design HDLink Pro Free
14.02.2013 ASSIMILATE Offers Free Trial of SCRATCH v7
31.01.2013 ASSIMILATE Strengthens Sales Operations in South Asia and South East Asia with Appointment of Whiteways Holdings as Exclusive Distributor
29.01.2013 ASSIMILATE Ships Support for a Wave of New Cameras and Formats in SCRATCH and SCRATCH Lab
17.01.2013 ASSIMILATE Congratulates Post Production Houses Chilefilms, Animal VFX, Offhollywood, Metropolis Post and Stuck On On for their Sundance 2013 Nominations
17.01.2013 ASSIMILATE Expands Sales and Support for SCRATCH in the U.S. and Canada with CineSys-Oceana
17.12.2012 ASSIMILATE Store Now Offers Innovative Rental Options for SCRATCH and SCRATCH Lab
23.11.2012 ASSIMILATE Announces the Immediate Availability of the worlds first truly integrated tool for digital workflows, from Advanced Dailies to Creative DI
08.09.2012 ASSIMILATE Store Now Offers Beauty Box Plug-In and LiveGrade Color Management Software to Enrich SCRATCH Capabilities
07.09.2012 ASSIMILATE and DiaQuest Turbocharge SCRATCH Integration with Avid Interplay
07.09.2012 ASSIMILATE’s SCRATCH Powers Creative DI and Advanced Dailies Revolution with Innovative Pay-As-You-Use and Site-License Subscription Options
07.09.2012 ASSIMILATE Announces Support for AMD FirePro Professional Graphics
07.09.2012 ASSIMILATE’s New SCRATCH Lab v7 Fuels Advanced Dailies Revolution
07.09.2012 ASSIMILATE’s New SCRATCH v7 Ushers in New Era of Creative DI for Features, Commercials, Spots and Episodic Television
12.06.2012 ASSIMILATE to Exhibit at Broadcast Asia 2012 in Singapore
17.05.2012 ASSIMILATE Expands Sales and Support for SCRATCH in India with DOTS Techno-Creative Solution
15.05.2012 ASSIMILATE Congratulates SCRATCH Artists On Festival de Cannes 2012 Entries
16.04.2012 ASSIMILATE Announces Support for AMD Radeon HD Graphics on MacOS X
16.04.2012 ASSIMILATE Announces the Availability of SCRATCH Lab Self-Paced Training on the ASSIMILATE Store
05.04.2012 ASSIMILATE Offers New SCRATCH Lab Certification Program for DITs, Video Engineers, and other Dailies Professionals
09.03.2012 ASSIMILATE is First 3rd Party to Support REDgamma3 and REDcolor3 Color Science
29.02.2012 ASSIMILATE Store Continues Rapid Expansion with Addition of LightSpace Color Management Tools
21.02.2012 SCRATCH Lab is Dailies Workflow Powerhouse for New Generation of Digital Cinematography Cameras
10.02.2012 ASSIMILATE Announces Breakthrough 48 FPS Playback of RAW RED EPIC Stereo Streams in SCRATCH and SCRATCH Lab
07.02.2012 ASSIMILATE Store Now Features NEAT Video Pro Plug-in for SCRATCH and SCRATCH Lab; and Tangent Element Control Panels
01.02.2012 ASSIMILATE Congratulates Chilefilms for Sundance 2012 Winner, "Violeta Went to Heaven"
19.01.2012 ASSIMILATE Congratulates DuboiColor and Offhollywood NYC for Golden Globe Award Winners, The Artist and Beginners
10.01.2012 ASSIMILATE Announces Support for RED SDK 4.2; Raises the Bar for RED Workflows with the Release of SCRATCH 6.1
10.01.2012 New SCRATCH Lab 6.1 Delivers the Best Price-Performance to Production Dailies Workflows
23.11.2011 ASSIMILATE Announces "Cyber Monday" Promotion at Expanded Online Store
25.10.2011 ASSIMILATE Launches On-line Store for all things SCRATCH
11.10.2011 ASSIMILATE Creates New Division In India
29.09.2011 ASSIMILATE announces support for 64-bit THX cineSpace LUTs
09.09.2011 ASSIMILATE announces SDI output, for SCRATCH and SCRATCH Lab on Mac OS X via AJA KONA 3G card
09.09.2011 SCRATCH Lab powers new on-location DIT Station
08.09.2011 ASSIMILATE partners with The Bridge for SCRATCH training
25.08.2011 ASSIMILATE Expands European Sales Channels with Appointment of Ezequiel Sarser
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04.07.2011 ASSIMILATE ships SCRATCH Lab Digital Lab application on Mac OS X and Windows
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26.05.2011 ASSIMILATE Salutes SCRATCH Users for Cannes Film Festival 2011 Victories
17.05.2011 ASSIMILATE and Local Hero Post Showcase Worlds First RED EPIC Camera Workflow
17.05.2011 ASSIMILATE Congratulates SCRATCH Users On Cannes Film Festival 2011 Entries
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11.04.2011 ASSIMILATE Announces SCRATCH Product Family on Mac OS X
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Props to Local Hero Post, Cinecolor Digital, Studio L’Equipe for their 2012 Sundance Film Festival Entries

Santa Clara, CA, February 1, 2012 – At the Sundance Film Festival 2012 in Park City, Utah (January 19 - 29), several films were on the roster for filmmakers whose post-production companies used ASSIMILATE’s SCRATCH® DI tool in their digital workflows. ASSIMILATE is extremely pleased to congratulate Chilefims for its post-production of Violeta Went to Heaven (Violeta Se Fue a Los Cielos) (2011), winner of the Sundance 2012 World Cinema Grand Jury Prize, Dramatic. ASSIMILATE also congratulates Local Hero Post (Santa Monica, CA) Cinecolor Digital (Buenos Aires, Argentina), and Studio l’Equipe (Paris, France) for their high-quality post-production of the following films accepted by the Sundance Film Festival 2012, the premier showcase for independent American and international filmmakers.

World Dramatic Competition

Winner - Violeta Se Fue a Los Cielos (Violeta Went to Heaven) (2011) directed by Andres Wood: Like a Chilean Edith Piaf or Bob Dylan, Violeta Parra was a folksinger and pop culture icon whose songs expressed the soul of her nation and protested social injustice. Violeta Went to Heaven tells Parra’s extraordinary story, tracing her evolution from impoverished child to international sensation, to Chile’s national hero. The full DI, from conform to color grading and finishing for this film, was done in ASSIMILATE’s SCRATCH.
Post-production facility: Chilefilms, Santiago, Chile; www.chilefilms.com.cl

“We of course are thrilled and honored that Violeta Went to Heaven is the winner of the World Cinema Grand Jury Prize, Dramatic at Sundance 2012. As with every film we undertake at Chilefims, we put our heart and soul into it,” says Cristian Aguilar, Chilefilms' business development director. “We’ve been using SCRATCH since 2004 when we were a beta for version 1. Since then, SCRATCH has become an integral tool in our daily workflow for countless films and projects. The sophistication of SCRATCH continues to ‘ripen’ over the years so that we’re able to do post-production at the speed of thought to achieve the highest quality of DI, many of which are award-winning films and documentaries.”

Wrong (2012) directed by Quentin Dupieux: Dolph Springer wakes up one morning to realize he has lost the love of his life, his dog, Paul. During his quest to get Paul (and his life) back, Dolph radically changes the lives of others. In his journey to find Paul, Dolph may lose something even more vital – his mind. This film was conformed and color graded in ASSIMILATE’s SCRATCH.
Post-production facility: Studio L’Equipe, Paris, France; www.studio-equipe.com

The Last Elvis (2011) directed by Armando Bo: In the unique world of the Buenos Aires celebrity-impersonator scene, “Elvis” Gutiérrez is a star. By day, though, he must contend with a dead-end factory job and an ex-wife who worries about how his obsessive behavior affects their young daughter. ASSIMILATE’s SCRATCH was the tool of choice for the full digital intermediate – conform, color grading, and finishing ---- for this film.
Post-production facility: Cinecolor Digital, Buenos Aires, Argentina; www.cinecolor.com.ar

“This film was captured in RED and required intense color work because the film had to have a style or look of Las Vegas, with its dramatic different climates throughout the film,” said Lucas Guidalevich operations manager at Cinecolor Digital. “This is not a VFX film, so the importance of post-production lies almost entirely in the color correction. Thanks to the features that SCRATCH offers in working with infinite layers, we could do a lot of tweaking to squeeze the most out of the captured images. The results were excellent, both in the DCP and in the film copy negative, which was printed on an Arrilaser.”

US Dramatic Competition

Filly Brown (2011) directed by Youssef Delara and Michael D. Olmos: Majo Tonorio, a.k.a. Filly Brown, is a raw, young Los Angeles hip-hop artist who spits from the heart. When a sleazy record producer offers her a crack at rap stardom, Majo faces some daunting choices. Gina Rodriguez’s performance as Majo is considered by many to be the breakout performance of the festival. Filly Brown was conformed, color graded, and finished using ASSIMILATE’s SCRATCH.
Post-production facility: Local Hero Post, Santa Monica, CA; www.localheropost.com

Leandro Marini, founder and DI producer at Local Hero Post said, “For us, working in SCRATCH is almost a magical experience – we have all the needed DI tools at our fingertips to bring out the best in imagery, no matter the format or size of the project. It’s extremely satisfying to exceed the expectations of our clients, actually bringing their vision to life.”

"ASSIMILATE congratulates Chilefilms and the entire family of SCRATCH artists whose films competed at Sundance 2012", said Steve Bannerman, VP of marketing at ASSIMILATE. "We have been the heartbeat of digital filmmaking since the original RED ONE camera, and we are proud to have empowered so many of the independent film and documentary makers who have fueled this revolution. Audiences around the world are continually amazed and delighted by their work, and ASSIMILATE is honored to have played a role in their craft."

SCRATCH Digital Workflow
ASSIMILATE’s SCRATCH and SCRATCH Lab™ deliver the industry’s most comprehensive toolset for data-centric digital cinema and broadcast productions for 2D and 3D stereo projects at up to 5K resolution and beyond. New 6.1 versions of the software, running on Mac OS X and Windows 7, feature SDI output via AJA Kona 3G graphics cards, wicked-fast dailies rendering, improved metadata and timecode handling, and enhanced RED workflow support.