Press

ASSIMILATE Announces "Cyber Monday" Promotion at Expanded Online Store

Press Releases

26.06.2015 Kinefinity and ASSIMILATE Partner to Deliver KineRAW Codec and Real- time Post Production to Chinese Filmmaking Market
09.04.2015 ASSIMILATE Announces SCRATCH 8.3 to Extend Its Cloud-based Ecosystem for Dailies and Post-Production Workflows at a Gotta-Have-It Price – $650 USD per Year
12.01.2015 ASSIMILATE Congratulates Stuck On On for Post Production of Golden Globe Winner Boyhood
17.12.2014 ASSIMILATE Expands Metadata Support In SCRATCH and SCRATCH Lab
17.12.2014 ASSIMILATE Introduces SCRATCH Web, the Ultimate Cloud-Based Client Review Tool for SCRATCH and SCRATCH Lab Artists
02.12.2014 SpectraCal Launches New CalMAN 5 3D LUT Color Calibration Software for SCRATCH
25.11.2014 ASSIMILATE Announces SCRATCH Play v8.2 Featuring Native Support For Oculus Rift And VR Media
14.08.2014 Sony to Offer One Year of SCRATCH Lab Software with the Purchase of Selected Large Sensor Camera
14.05.2014 ASSIMILATE Congratulates SCRATCH Artists On Festival de Cannes 2014 Entries
08.04.2014 ASSIMILATE Optimizes SCRATCH and SCRATCH Lab v8 for New Mac Pro and Final Cut Pro X
18.03.2014 ASSIMILATE Licenses ProRes for SCRATCH and SCRATCH Lab v8 Encoding on Microsoft Windows Platform
18.03.2014 ASSIMILATE Announces Powerful SCRATCH and SCRATCH Lab v8; Includes Groundbreaking Native ProRes Encoding for Windows
18.03.2014 MyASSIMILATE Cloud-Enabled Workflow Smashes the Barriers of Location and Proximity for Dailies and Post-Production Artists
19.11.2013 Versatile Distribution Services Announces SCRATCH Turnkey Systems Optimized for 4K and 2K DI and Dailies Workflows.
12.09.2013 Live Preview of SCRATCH v8 Features Simultaneous DI Collaboration among Artists in Amsterdam, Miami, Los Angeles and Mumbai
12.09.2013 Visual Impact South Africa Offers Free License of ASSIMILATE SCRATCH Lab with Purchase of Sony F5/F55/F65 Digital Cinema Cameras
03.09.2013 ASSIMILATE Launches SCRATCH Play - A Free, Comprehensive Media Player for Professional and Consumer Formats
20.08.2013 ASSIMILATE Demos Latest SCRATCH Workflows at Broadcast & Cable 2013 in Sao Paulo, Brazil
19.08.2013 ASSIMILATE to Demonstrate Battle-Tested SCRATCH 4K Workflow in Paris, London, and Amsterdam
19.07.2013 ASSIMILATE Announces Intensive SCRATCH Workshop at 2013 Guanajuato International Film Festival (GIFF), Mexico
16.07.2013 ASSIMILATE Announces the Most Affordable SCRATCH and SCRATCH Lab Ever
12.07.2013 Sherif Sadek Wins Best Director of a Short Documentary, From Queens to Cairo, at Madrid International Film Festival 2013
20.06.2013 Sony Professional Solutions Latin America offers a license of ASSIMILATE SCRATCH Lab with purchase of Sony F5/F55/F65 Digital Cinema Cameras
06.06.2013 Sherif Sadek, Director of Award-Winning From Queens to Cairo, Goes Home to Egypt for Ismailia International Film Festival
14.05.2013 SCRATCH and SCRATCH Lab Are Key to Rolling Out Red Carpet for Cannes Film Festival 2013
09.05.2013 Bavaria Film GmbH Purchases ASSIMILATE SCRATCH Site License
07.05.2013 Sherif Sadek, Director of Award-Winning From Queens to Cairo, Heads to Madrid International Film Festival
08.04.2013 Versatile Distribution Services Delivers Turnkey Systems Optimized for 4K and 2K ASSIMILATE SCRATCH DI and Dailies Workflows
21.03.2013 ASSIMILATE to Showcase SCRATCH 4K Workflows at NAB 2013
01.03.2013 ASSIMILATE Presents SCRATCH v7 Finishing at 2013 Guadalajara International Film Festival (FICG)
19.02.2013 Limited-Time Offer on the ASSIMILATE Store - Buy SCRATCH Lab and Get Pomfort LiveGrade and Blackmagic Design HDLink Pro Free
14.02.2013 ASSIMILATE Offers Free Trial of SCRATCH v7
31.01.2013 ASSIMILATE Strengthens Sales Operations in South Asia and South East Asia with Appointment of Whiteways Holdings as Exclusive Distributor
29.01.2013 ASSIMILATE Ships Support for a Wave of New Cameras and Formats in SCRATCH and SCRATCH Lab
17.01.2013 ASSIMILATE Expands Sales and Support for SCRATCH in the U.S. and Canada with CineSys-Oceana
17.01.2013 ASSIMILATE Congratulates Post Production Houses Chilefilms, Animal VFX, Offhollywood, Metropolis Post and Stuck On On for their Sundance 2013 Nominations
17.12.2012 ASSIMILATE Store Now Offers Innovative Rental Options for SCRATCH and SCRATCH Lab
23.11.2012 ASSIMILATE Announces the Immediate Availability of the worlds first truly integrated tool for digital workflows, from Advanced Dailies to Creative DI
08.09.2012 ASSIMILATE Store Now Offers Beauty Box Plug-In and LiveGrade Color Management Software to Enrich SCRATCH Capabilities
07.09.2012 ASSIMILATE’s New SCRATCH Lab v7 Fuels Advanced Dailies Revolution
07.09.2012 ASSIMILATE’s New SCRATCH v7 Ushers in New Era of Creative DI for Features, Commercials, Spots and Episodic Television
07.09.2012 ASSIMILATE and DiaQuest Turbocharge SCRATCH Integration with Avid Interplay
07.09.2012 ASSIMILATE’s SCRATCH Powers Creative DI and Advanced Dailies Revolution with Innovative Pay-As-You-Use and Site-License Subscription Options
07.09.2012 ASSIMILATE Announces Support for AMD FirePro Professional Graphics
12.06.2012 ASSIMILATE to Exhibit at Broadcast Asia 2012 in Singapore
17.05.2012 ASSIMILATE Expands Sales and Support for SCRATCH in India with DOTS Techno-Creative Solution
15.05.2012 ASSIMILATE Congratulates SCRATCH Artists On Festival de Cannes 2012 Entries
16.04.2012 ASSIMILATE Announces Support for AMD Radeon HD Graphics on MacOS X
16.04.2012 ASSIMILATE Announces the Availability of SCRATCH Lab Self-Paced Training on the ASSIMILATE Store
05.04.2012 ASSIMILATE Offers New SCRATCH Lab Certification Program for DITs, Video Engineers, and other Dailies Professionals
09.03.2012 ASSIMILATE is First 3rd Party to Support REDgamma3 and REDcolor3 Color Science
29.02.2012 ASSIMILATE Store Continues Rapid Expansion with Addition of LightSpace Color Management Tools
21.02.2012 SCRATCH Lab is Dailies Workflow Powerhouse for New Generation of Digital Cinematography Cameras
10.02.2012 ASSIMILATE Announces Breakthrough 48 FPS Playback of RAW RED EPIC Stereo Streams in SCRATCH and SCRATCH Lab
07.02.2012 ASSIMILATE Store Now Features NEAT Video Pro Plug-in for SCRATCH and SCRATCH Lab; and Tangent Element Control Panels
01.02.2012 ASSIMILATE Congratulates Chilefilms for Sundance 2012 Winner, "Violeta Went to Heaven"
19.01.2012 ASSIMILATE Congratulates DuboiColor and Offhollywood NYC for Golden Globe Award Winners, The Artist and Beginners
10.01.2012 ASSIMILATE Announces Support for RED SDK 4.2; Raises the Bar for RED Workflows with the Release of SCRATCH 6.1
10.01.2012 New SCRATCH Lab 6.1 Delivers the Best Price-Performance to Production Dailies Workflows
23.11.2011 ASSIMILATE Announces "Cyber Monday" Promotion at Expanded Online Store
25.10.2011 ASSIMILATE Launches On-line Store for all things SCRATCH
11.10.2011 ASSIMILATE Creates New Division In India
29.09.2011 ASSIMILATE announces support for 64-bit THX cineSpace LUTs
09.09.2011 ASSIMILATE announces SDI output, for SCRATCH and SCRATCH Lab on Mac OS X via AJA KONA 3G card
09.09.2011 SCRATCH Lab powers new on-location DIT Station
08.09.2011 ASSIMILATE partners with The Bridge for SCRATCH training
25.08.2011 ASSIMILATE Expands European Sales Channels with Appointment of Ezequiel Sarser
19.07.2011 ASSIMILATE To Unveil Next Innovations of SCRATCH Six and SCRATCH Lab at IBC 2011
04.07.2011 ASSIMILATE ships SCRATCH Lab Digital Lab application on Mac OS X and Windows
04.07.2011 ASSIMILATE ships new SCRATCH Six data-centric DI suite on Mac and Windows
26.05.2011 SCRATCH Automates 2D and 3D VFX Dailies For Thor
26.05.2011 ASSIMILATE Salutes SCRATCH Users for Cannes Film Festival 2011 Victories
17.05.2011 ASSIMILATE and Local Hero Post Showcase Worlds First RED EPIC Camera Workflow
17.05.2011 ASSIMILATE Congratulates SCRATCH Users On Cannes Film Festival 2011 Entries
11.04.2011 ASSIMILATE Announces Strategic Technology Partnership with Panasonic for Post Production of Panasonic 3D Cameras
11.04.2011 ASSIMILATE Unveils Next Generation of SCRATCH Data-Centric DI Suite on Mac OS X & Windows 7 at NAB 2011
11.04.2011 ASSIMILATE Announces New SCRATCH Lab Digital Lab Application on Mac and Windows at NAB 2011
11.04.2011 ASSIMILATE Announces SCRATCH Product Family on Mac OS X
07.04.2011 ASSIMILATE Announces Full SCRATCH Support for RED Epic 5K Camera
07.04.2011 Company 3 proves RED Epic 5K 3D stereo workflow with SCRATCH on "Pirates of the Caribbean: On Stranger Tides"
24.03.2011 ASSIMILATE Selects Sniper Systems as its Sales Arm in South India
10.03.2011 ASSIMILATE Unveils Next Evolutions Of SCRATCH...
01.02.2011 ASSIMILATE Strengthens North American Operations with...
18.01.2011 ASSIMILATE Congratulates Stuck On On, Offhollywood...
11.01.2011 SCRATCH 5.2 now supports RMD, REDGamma2, and REDColor
11.01.2011 ASSIMILATE Realizes Record Sales of SCRATCH into RED...

Innovative new purchasing channel offers even more third-party workflow tools with special reduced-pricing offer

Nov 23, 2011 – Santa Clara, CA, USA: ASSIMILATE, the leading provider of powerful post-production tools for digital workflows, has announced “Cyber Monday”, a 24-hour sales event on 28th November 2011 at its online Store (http://store.assimilateinc.com), when significant price reductions will be offered across a range of ASSIMILATE and third-party products.

Coinciding with “Cyber Monday”, ASSIMILATE has expanded the Store with the addition of Drastic Technologies’ MediaReactor™ plug-in for ASSIMILATE, and MediaNXS™ video capture and playback software. The MediaReactor plug-in allows SCRATCH® and SCRATCH Lab™ artists to read nearly 100 media formats and file types with no out-of-application transcoding, saving time and streamlining workflows. MediaNXS combines advanced capture and playback functionality with media import and export. MediaNXS offers wide file format support, video monitoring tools and timeline editing. Free trial versions of each product will also be available on the Store.

The ASSIMILATE Store is a unique online marketplace where artists can discover, trial and purchase ASSIMILATE’s popular SCRATCH Lab™ workflow tool for production and VFX dailies. Also available is a growing range of third-party software and hardware accessories that boost the performance of SCRATCH and SCRATCH Lab across many areas of professional content creation – including DI color grading, 3D stereo, VFX, on-location and post-production workflows, subtitling and image-restoration. These now include products from 3ality Technica™, Drastic Technologies, GenArts, RE:Vision Effects, 4K Co. Ltd, HS-Art, Calibrated Software and Tangent. ASSIMILATE-branded merchandise is also available.

The “Cyber Monday” promotion, on Monday 28th November, offers at least 15% price reductions on most products at the ASSIMILATE Store. Customers can purchase SCRATCH Lab at a discount in the ASSIMILATE Store by obtaining a coupon code from their local reseller, a list of whom can be found at www.assimilateinc.com/partners/resellers. Reseller coupons are available immediately, but can only be redeemed for the discount on “Cyber Monday”. Once a customer enters the code into the online order form, the discount is automatically applied to their order.

“The ASSIMILATE Store is quickly becoming the go-to place to explore the SCRATCH ecosystem,” said Steve Bannerman, VP of marketing at ASSIMILATE. “We’re excited to add MediaReactor and MediaNXS from Drastic Technologies to the growing list of third-party products available on the Store. These new powerful workflow tools, combined with our “Cyber Monday” sales event, give artists a unique opportunity to significantly extend the capabilities of their SCRATCH and SCRATCH Lab systems at even more attractive prices.”

New additions to the ASSIMILATE Store:

Drastic Technologies – MediaReactor: SCRATCH and SCRATCH Lab already support the most commonly used file formats. The MediaReactor Windows/MAC OSX plug-in for ASSIMILATE reads nearly 100 file formats, writes the most important file formats and dramatically extends the capabilities of SCRATCH and SCRATCH Lab in production and post-production pipelines. With no out-of-application transcoding step, MediaReactor saves time and streamlines the vast majority of workflows. For the complete list of supported formats, codecs and metadata visit: http://store.assimilateinc.com/products.php?product=MediaReactor-Worksta....

Drastic Technologies – MediaNXS: professional video capture and playback software with a range of file types, codecs and video tools. MediaNXS provides HD-SDI/2K/4K capture and playback for SCRATCH and SCRATCH Lab, and includes import/export, waveform/vectorscope, and clip list/timeline/EDL features. With MediaNXS users can create the files they need in the formats best-suited to their workflow, and use SCRATCH or SCRATCH Lab to trim, convert and conform them before outputting to tape. More information on MediaNXS can be found at: http://store.assimilateinc.com/products.php?product=MediaNXS.

James Brooks, development/OEM support, Drastic Technologies, commented: “All production begins with acquisition. Drastic MediaReactor and MediaNXS offer digital artists unmatched flexibility in media capture and translation. We’re delighted to deliver our superior price/performance to SCRATCH artists via the ASSIMILATE Store. It truly is a one-of-a-kind outlet that offers an excellent way for artists to discover and explore products like ours and then buy whenever they’re ready.”

About Drastic Technologies:
Drastic Technologies is a leading-edge developer of digital video solutions for the broadcast, sports playback, production, graphics and scientific communities. Drastic products include standalone software, SDKs, and digital disk recorders for clip control, VTR emulation, external device control, digital media playback and file conversion. Visit www.drastictech.com for more information.